They need to completely change the way water in California is billed. Right now rates keep going up as we get better at conservation, which disincentives conservation. At the same time, in areas with a flat rate, people use way too much water. When Sacramento had a flat rate, you'd see people turn on their hose as they left for work and let it flood their lawn all day, running into the street, to keep their lush gree…
It’s agriculture. Personal conservation should be incentivized, but unless we make radical changes the price will have to go up as water trends towards scarcity. For people who conserve, their rates should increase more slowly. But we have to address agriculture and stop externalizing the true cost to the environment. What agriculture has accomplished is astonishing , but it’s just not sustainable in any number of di…
Step two is to significantly beef up our reservoir system. We should be able to capture way more of our winter rainfall than we currently do. That'll be a pretty big help to farms and cities further south (i.e. in the more arid half of California).
Step three is to stop pussyfooting around building desalination plants. If Israel can go from being constantly on the verge of drought to having a giant water surplus, then there's no reason we can't do the same with California (especially since we have way more room to build 'em :) ). California's adjacent to the single largest body of water in the world; it's ridiculous that we ain't taking advantage of that.