Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

wpvip.com

Post reply on HN
Print view View original

141–150 of 608 posts

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#141

Post by estaroc »

inigyou wrote: post #76
dngray wrote: post #60

Earlier quoted context omitted.

The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to. Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.

But that's the rare exception. Almost nobody prefers an artisanal chair over one from IKEA, especially when they see the price tag.

I think most people would in fact prefer an artisanal chair if not for the price, not just "especially" accounting for price. Not a good comparison here though, because most products are not cheaper to the consumer due to AI - only cheaper (in theory) to the provider.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#142

Post by stetrain »

philipallstar wrote: post #82
stetrain wrote: post #57

Earlier quoted context omitted.

> Rich people are stealing all the jobs. The AI promoters are themselves saying these things because it is the positive case for their business, that other businesses can pay them for AI services that are cheaper and better than keeping existing jobs. > Speaking at the Capital Framework for Large Banks conference at the Federal Reserve board of governors, Altman told the crowd that certain job categories would be com…

You should've seen what the internal combustion engine did to the horse and cart industry.

Sure, so the economic anxiety from people with careers in the horse and cart industry was fully justified.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#143

Post by ExtremisAndy »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

I think you may be right. I enjoy tech and programming, but hardly any of my friends/family do. And nearly everyone in my inner circle (an admittedly small number of people, considering I'm an extreme introvert) condemns and avoids AI both for the reasons you mentioned and because they refuse to "outsource my brain to AI!"

In fact, the only time I personally encounter a lot of pro-AI commentary is when I come here to HN (and, obviously, there are plenty of anti-AI people on this site too).

I personally appreciate it and use it, but I'm still "old-fashioned" in the sense that I only ask it for very specific things and always read through what it produces. I'm honestly not entirely sure how I'm supposed to feel about all this. These are interesting times, to say the least.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#144

Post by bko »

dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

AI is the fastest growing consumer product in history. It argues AI is a turn-off because of a survey (methodology not disclosed) and is done by a company that's trying to sell you something.

Sorry but I'm skeptical.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#145

Post by lqet »

I had the pleasure of communicating with the AI bot of FedEx (in Germany) today:

  > Everything is sorted out! 
  > Everything is now sorted out, and I hope this solution works well for you.
Of course nothing was sorted out (several mails and a call to the distribution center did sort things out).

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#146

Post by akdev1l »

bluGill wrote: post #119
aurareturn wrote: post #20

There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos. The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change. In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into th…

A toaster with AI could potentially be useful. I've never had a toaster that can make toast for the whole family - you can do 2 slices but then you have to wait several minutes for it to cool down before making the next otherwise the second batch will not be done. (I have used restaurant toasters that can do this, but they are not for home use)

Umm my toaster doesn’t have this problem and it’s not AI …

why does this happen to you?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#147

Post by aurareturn »

fwip wrote: post #74
aurareturn wrote: post #20

There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos. The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change. In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into th…

They're different, but average people dislike both of them.

The average person uses ChatGPT daily. This average person hates how their toaster, washing machine, pencil, eraser now all have "AI capabilities".

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#148

Post by rschiavone »

lqet wrote: post #145

I had the pleasure of communicating with the AI bot of FedEx (in Germany) today: > Everything is sorted out! > Everything is now sorted out, and I hope this solution works well for you. Of course nothing was sorted out (several mails and a call to the distribution center did sort things out).

I hate how chatbots call it a day after providing an unhelpful solution

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#149

Post by lqet »

rschiavone wrote: post #148
lqet wrote: post #145

I had the pleasure of communicating with the AI bot of FedEx (in Germany) today: > Everything is sorted out! > Everything is now sorted out, and I hope this solution works well for you. Of course nothing was sorted out (several mails and a call to the distribution center did sort things out).

I hate how chatbots call it a day after providing an unhelpful solution

Before calling it a day, this chatbot actually apologized for answering 3 hours too late because there were so many request at the moment.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#150

Post by Aurornis »

dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

When I talk to people, from school students to middle aged employees, the common story is that they appreciate what AI can do for them when they choose to use it.

They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a familiar UI and popping up annoying notices.

Everyone also really doesn’t like consuming other people’s AI produced content. They associate it with slop on social media, fake headlines that tricked them, and low quality work their coworkers dump on them to waste their time. Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.

But most everyone thinks their own AI output is the exception: They like being able to type a couple sentences into ChatGPT and have it tell them something or produce some output that would have taken more time if they did it manually.

Post reply on HN