We are adding AI features to our product and being very careful to disguise them and make it not “feel” like AI.
Our customer base about 70% can’t stand AI, 20% doesn’t care, and 10% thinks it’s the greatest thing in the world.
Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#12"AI" translates into "we treated your problem as a black box; if it doesn't work we'll fix it later by throwing more data at it!"
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#13This is the problem with all of the recent “AI” crap that has been shoved into our devices.
We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face.
Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively making a worse UI and often providing little to no benefit.
Most consumers don’t actually care how their tech works, just that it does and gives them benefits.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#14Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
That mentality existed well before AI. See out-sourcing.
It’s terrible marketing. Telling someone “the product I’m selling will make you jobless and have no value to society” isn’t very persuasive. Outsourcing was not something promoted to the masses.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#15Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
That mentality existed well before AI. See out-sourcing.
Sure! But it's now more convenient when it's written up-front in the company name!
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#16AI feels like “quick and cheap at the cost of quality” so I completely get why consumers would dislike it while business people love it.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#17I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#18Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?
Literally always LLM. AI is now synonym for LLM, regardless of what it meant before. Just like crypto is now synonym for e-currency and does not mean cryptography anymore. People are not confused about these.
It also means Diffusion in the context of images and videos.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#19Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
That mentality existed well before AI. See out-sourcing.
True, but companies seem more likely to publicly brag about their use of AI than about outsourcing their call center to another country.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#20There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos.
The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change.
In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into their SoCs. But a tiny NPU is no match for frontier LLMs. Therefore, customers are sold on their PCs having something as good as ChatGPT built in but in reality, it's barely powerful enough to fix your grammar.
Everyone around me, including my elderly parents, love using ChatGPT. Go to any coffee shop and you'll see ChatGPT on nearly everyone's laptop. People aren't turned off by OpenAI or Anthropic. They're turned off by everyone else.