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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#71
post #18
post #4

Earlier quoted context omitted.

Literally always LLM. AI is now synonym for LLM, regardless of what it meant before. Just like crypto is now synonym for e-currency and does not mean cryptography anymore. People are not confused about these.

It also means Diffusion in the context of images and videos.

Or anything that used to be called machine learning, in the context of some consumer appliances.

Or sometimes basic image recognition.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#72

Earlier quoted context omitted.

The explicit and overt messaging from AI companies in the West is directly and loudly claiming their goal is to put people out of work. In a society where we've normalized "wage slave or death by starvation", yeah, you're gonna get backlash.

Your post implies that these things don't apply outside of the west but I don't see how they don't equally apply everywhere. Also, is it abnormal that if you don't do work you can't eat? That seems like a pretty fundamental truth of life on earth.

Working to eat and improve one's own livelihood is great. The problem with our model is that most of the output of my work doesn't go to those things - it goes to some rich dude who's gonna keep shoving ads to my face and burning the planet I live in.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#74

There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos. The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change. In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into th…

They're different, but average people dislike both of them.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#76
post #60
post #13

This is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively…

The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to. Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.

But that's the rare exception. Almost nobody prefers an artisanal chair over one from IKEA, especially when they see the price tag.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#78
post #60
post #13

This is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively…

The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to. Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.

Hallmark built a brand on creating generic messages in card.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#79
post #17

Earlier quoted context omitted.

[flagged]

The explicit and overt messaging from AI companies in the West is directly and loudly claiming their goal is to put people out of work. In a society where we've normalized "wage slave or death by starvation", yeah, you're gonna get backlash.

> In a society where we've normalized "wage slave or death by starvation"

Not just a society - the whole world is like that by default.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#80
post #4

Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?

Literally always LLM. AI is now synonym for LLM, regardless of what it meant before. Just like crypto is now synonym for e-currency and does not mean cryptography anymore. People are not confused about these.

No that's not true.

I've worked at a company whose product involved some decently advanced computer vision, marketed as AI (which isn't incorrect).

I've also seen companies that were doing machine learning before the LLM boom, who remarketed their machine-learning-based product as AI (which isn't incorrect).

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