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Apple unveils biggest update to Logic since the launch of Logic Pro X

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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#141

Post by thih9 »

pier25 wrote: post #53
jasode wrote: post #17

Earlier quoted context omitted.

>But yeah, AVID Pro Tools works on Windows so it doesn't do anything for Apple. Before Apple bought it, Emagic's Logic ran on both Windows and Mac. After Apple acquired Logic, they immediately discontinued the Windows version. Can't Apple hypothetically run the same playbook and discontinue Pro Tools for Windows?

Apple could buy all DAW companies (Steinberg, Ableton, etc) for peanuts and destroy music production on Windows if they wanted. Heck they could even buy Adobe without much effort and make it mac exclusive too. They don't do it probably because that would be considered a below the belt move and not worth the trouble since the mac is only 10% of its revenue.

> Apple could buy all DAW companies

There's also the question of how long would this work. This would stimulate windows DAW market; every software shop would want to sell the next mainstream windows DAW.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#142

Post by dahauns »

whywhywhywhy wrote: post #72
ksec wrote: post #27

Earlier quoted context omitted.

Came here to ask the same question and so far none of the answer seems convincing to me. It would have made a little more sense if they had released this update as Logic Pro 11 and charges some upgrade fees. Instead it is free. To put it into perspective, Logic Pro X user has been getting free update for nearly 7 years running! I think one possible reason / theory is that the resource allocated to Logic is so small (…

>the resource allocated to Logic is so small ( by today's Apple standard ) none of the management bother about it I'm not really buying that because they've killed plenty of other things which would also be tiny investments in the grand scheme of Apple. Aperture, Shake and Motion come to mind. Find it very strange they updated it at this point and really starting to wonder if the reason it still exists isn't somethin…

Hm...I wonder whether this could also be an effect of a special case of company culture legacy - with the eMagic-based Logic/Core Audio team very much retained as a unit in Rellingen, Germany and co-founder Lengerling being Sr. Director in Cupertino.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#143

Post by empath75 »

djaychela wrote: post #59
crazygringo wrote: post #35

Earlier quoted context omitted.

Oh wow, I didn't know that. I mean, that seems like a pretty shitty thing to do to an existing userbase. I guess they could, but risk generating a lot of ill will. I'm curious how discontinuing Logic was received. Seems very risky.

Music Tech teacher here... when it was discontinued, I was working (part time) in a couple of schools who used Logic on PCs, as well as working for a few people who used it in their own studios. In the case of one of the schools and a number of the clients, I was the one who broke the news to them - generally greeted by disbelief initially, and then once they had checked up on it, absolute fury. If the intention was…

No they don’t really care about getting windows users to switch, they’re playing a longer game than that. Most people will never switch their operating system. They want people who want to get into music production to buy a Mac as their first computer.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#144

Post by gtm1260 »

bredren wrote: post #96
dangoor wrote: post #45

It seems odd to me that there are no videos accompanying this press release, and there also don't appear to be any videos in the Mac app store. It seems like video (with audio!) would be a much better way to show off what this new version can do.

Your comment reminds me of the last time they tried to show off audio production using the all new Touchbar in 2016: https://www.youtube.com/watch?v=oO-t2TTIdPE

Hah! Thats pretty wild, but I wish I could have some apps that use the touch bar like that. It seems so worthless now because I only really use it as a bunch of buttons. But if I used just one app that had that rich multi-touch input, it would be so fun I think.

I imagine its one where the vision of the product and what developers actually came up with never really aligned prroperly.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#145

Post by batmansmk »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

1 - It makes money.

2 - The team is in place, and they are good at it.

3 - They bring internal feedback about latency, driver reliability etc, that makes the platform an excellent one for artists

4 - It is exclusive - so why get Windows when you can get more options on Mac?

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#146

Post by philwelch »

londons_explore wrote: post #139
giancarlostoro wrote: post #84

Earlier quoted context omitted.

They would probably be sued for being anti competitive if they bought out all the DAW companies and did that.

Apple is not in a monopoly position, so it's a perfectly legal move. As long as they didn't become a monopoly in any specific creative field, it would be fine too.

Acquiring all of your competitors is a good way to become a monopoly.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#147

Post by gketuma »

panpanna wrote: post #133
pelagic_sky wrote: post #128

Earlier quoted context omitted.

I switched from Logic to Ableton recently and now I love Ableton's workflow. I just downloaded the Logic update, and while there are new things, it feels like the same old Logic that I just couldn't get into. I'll be sticking with Ableton.

You are not alone. I follow a youtube show where producers talk about their mixes and 90% use abelton live.

Do you mind sharing that channel. Trying to up my Ableton Live game. Thanks

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#148

Post by qmmmur »

dijksterhuis wrote: post #140
fit2rule wrote: post #136

Earlier quoted context omitted.

REAPER has a great workflow. Its like the vim of DAW.

You just reminded me about Reascripts. Now I know what I'm spending the rest of my lockdown doing.

If you're interested I have a load of scripts that access some command-line audio processing algorithms (non-negative matrix factorisation, harmonic percussive source separation) to do batch processing inside REAPER.

https://github.com/jamesb93/reacoma

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#149

Post by [deleted] »

londons_explore wrote: post #139
giancarlostoro wrote: post #84

Earlier quoted context omitted.

They would probably be sued for being anti competitive if they bought out all the DAW companies and did that.

Apple is not in a monopoly position, so it's a perfectly legal move. As long as they didn't become a monopoly in any specific creative field, it would be fine too.

[deleted]

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#150

Post by ElFitz »

saagarjha wrote: post #102
dfee wrote: post #86

Earlier quoted context omitted.

Tough (sincerely), and congrats on finding a gig that rewards you daily with passion and enthusiasm. But at the same time, I have little sympathy for people who hate Apple for a move like this - regardless of the optics and whether it was intentional. No one has to use a Mac, but frankly, there’s a reason why the creative crowd does. And, it’s beyond just brand image. They have a clear and complete vision for their s…

Apple buying a company and axing their products for other platforms is all too common and has nothing to do with "people running Windows on shoddy devices". They kill all the projects for other platforms, strengthen theirs, and hurt users in the process. It's that simple.

It's more like... why would they support other platforms?

They're moving to services now, but they've always mostly been a hardware shop. The software was "just" a "feature".

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