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Apple unveils biggest update to Logic since the launch of Logic Pro X

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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#31

Post by freeqaz »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

I agree with this and it makes me chuckle to think about how much Google has distorted outer world view. A tech company isn’t nuking their legacy software!? I’m shocked!

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#32

Post by tpush »

ueueshitashita wrote: post #8
earthnail wrote: post #4

Earlier quoted context omitted.

It’s great for their brand. Apple has always used musicians to brand itself as a creative brand. Musicians are way more visible as creatives than photographers. Becoming a rock star is a thing, becoming a rock star photographer is... uhm... yeah well no, not the same as a real rock star.

> Becoming a rock star is a thing Not really in 2020.

Look at someone like Billie Eilish and her Apple Music-exlusive content. Obviously not literally "rock", but becoming a global star is still very much a thing.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#33

Post by Macha »

billjings wrote: post #23
vmception wrote: post #7

Earlier quoted context omitted.

For decades creatives and even non-creatives were able to be convinced that "Macs were better for audio, video, photography" without any analysis of benchmarks, hardware differences, performance. This thought pattern transcended the PowerPC processor, to the off-the-shelf Intel processors that the competitors used, to the ARM processors the mobile devices used. Apple continuing that perception with at least software…

In my experience, musicians and other creative types care first and formost about getting results. So that means they need a toolchain that is flexible and rich enough to yield great results. Performance is a factor there, inasmuch as it constrains results. The toolchain part is pretty broad: this includes OS services (audio routing!), outboard hardware, DAWs and video editors, and third party plugins. When comparing…

I'd be curious to see what OS audio routing support you're talking about. Maybe I'm just done, but I've not seen anything with the capabilities of voicemeter for Windows or Pulse or JACK for Linux.

Specifically I'd like to have application A and B play to speakers, and have an output I can record that has application A and my microphone, without sending application B to that output or my microphone to my speakers.

At least to me, this is what "audio routing" implies, so it'd be great if this feature was there and I'd just missed it.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#34

Post by henriquez »

whatok wrote: post #9
jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

It doesn't really make much sense from a $ perspective and really only serves as a lesser (and rapidly diminishing) halo effect for the rest of the brand. Logic is one of those programs that keeps people on Macs. I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade. Macs have gotten incr…

I agree with you wholeheartedly on the halo effect point. Without Logic and Final Cut, there’s no reason to not run Protools and Adobe Suite on a cheaper PC workstation.

I’m curious about your statement that professional-grade audio software had historically been a Mac-only affair. Is that really true? I was using some pretty serious audio production software in Windows as early as 2003. What kinds of software were Mac-only at that point?

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#35

Post by crazygringo »

jasode wrote: post #17
crazygringo wrote: post #16

Earlier quoted context omitted.

To be more specific, and in response to your reply: Together with Final Cut Pro, Apple wants to have Mac-only exclusive software that is aimed specifically at cool creative professionals to build up the image that trendy creatives use Macs (and you therefore have no choice but to use a Mac, otherwise you won't have the software you need). Aperture couldn't really compete with Adobe's whole workflow (since Apple didn'…

>But yeah, AVID Pro Tools works on Windows so it doesn't do anything for Apple. Before Apple bought it, Emagic's Logic ran on both Windows and Mac. After Apple acquired Logic, they immediately discontinued the Windows version. Can't Apple hypothetically run the same playbook and discontinue Pro Tools for Windows?

Oh wow, I didn't know that.

I mean, that seems like a pretty shitty thing to do to an existing userbase.

I guess they could, but risk generating a lot of ill will. I'm curious how discontinuing Logic was received. Seems very risky.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#36

Post by [deleted] »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

[deleted]

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#37

Post by whatok »

WalterSear wrote: post #29
whatok wrote: post #20

Earlier quoted context omitted.

Sure, probably a bit earlier but the vast majority of [i]real professionals[/i] were stuck with Macs. Pro Tools M-Powered for example had to have been a minuscule portion of overall Pro Tools market and people still used that on Macs. Not having a real desktop solution for a long period of time was the last nail for a good portion of users.

It wasn't people following Protools: it was Protools chasing the chasing markets that had already started to leave.

Avid is not exactly known for their strategic vision. And talk about wringing customers for every possible penny too.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#38

Post by shlom22 »

rosstex wrote: post #14
ueueshitashita wrote: post #8

Earlier quoted context omitted.

> Becoming a rock star is a thing Not really in 2020.

Yeah, it's all about that neo-soul, 90's R&B rebirth jazz fusion wave that we're blessed to be riding.

Na it's all about mumble rap and frying our brains out in late stage western society

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#39

Post by shlom22 »

tpush wrote: post #32
ueueshitashita wrote: post #8

Earlier quoted context omitted.

> Becoming a rock star is a thing Not really in 2020.

Look at someone like Billie Eilish and her Apple Music-exlusive content. Obviously not literally "rock", but becoming a global star is still very much a thing.

Billie Eilish is our Lennon, Elon Musk is our Tesla and Donald Trump is our JFK.

What a mess we are in culturally.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#40

Post by pier25 »

jasode wrote: post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

My guess is that Apple knows a lot of people need to keep on buying macs to use Logic and Final Cut.

Look at the price of Logic compared to other DAWs. Apple is almost giving it away for free. It only costs $200 but in contrast comparable DAWs cost many times that. Ableton Live Suite costs $750. Nuendo costs $1000. Etc.

AFAIK Aperture never had such a hardcore following and didn't offer such a unique product. The photography market is clearly dominated by Adobe anyway.

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