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Apple reveals new AI architecture built around Google Gemini models

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Re: Apple reveals new AI architecture built around Google Gemini models

#121

Post by well_ackshually »

peterspath wrote: post #5
microflash wrote: post #3

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

> Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data.

Yeah, that's the whole fucking point.

Re: Apple reveals new AI architecture built around Google Gemini models

#122

Post by koolala »

aprilthird2021 wrote: post #84
peterspath wrote: post #5

Earlier quoted context omitted.

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, unde…

> Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. It's the user's data. Not Apple's. And it should be the user's right to send it to whoever for whatever results, imo

Meta would probably start a massive ad campain to pay people money to install Meta iPhone AI.

Re: Apple reveals new AI architecture built around Google Gemini models

#123

Post by justinhj »

oulipo2 wrote: post #105
potatoman22 wrote: post #35

Earlier quoted context omitted.

I'd wager that for 99.9% of "Apple Intelligence" tasks, Google's models perform just as well as other frontier labs. Google also has done more work on getting LLMs running on edge devices compared to anthropic and openAI. The source also says > The new architecture centers on Apple Foundation Models co-developed with Google, which Apple says are adapted to run both on-device and on servers through its existing Privat…

That's not the point of OP. The point of OP is that Google is a direct competitor of Apple for phones / OS, so them giving the "key of the house" to Google is risky

They already have a very codependent relationship because of their revenue share over putting Google search up front in iPhones so I doubt either party would put that at risk.

Re: Apple reveals new AI architecture built around Google Gemini models

#124

Post by elorant »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Anthropic or OpenAI have no foothold into the mobile market. Google has integrated a shitton of AI functionality into their latest Pixel phones. That’s what would scare me if I was Apple and worried that if AI prevails this could steal some market share from me. The other two are irrelevant in this context.

Re: Apple reveals new AI architecture built around Google Gemini models

#126

Post by speed_spread »

advisedwang wrote: post #64
jayd16 wrote: post #22

Earlier quoted context omitted.

Google will probably eventually pay Apple to be the assistant, a la search.

Google pays to be the default search because they make more from selling ads on those searches than they are paying for the search. I don't see the same thing here. Google isn't making any money from being the assistant in Apple, so why would they pay to be it?

It doesn't matter if it's classic search or LLM. They can monetize tracking information as easily as they can sell ads. They'll have fast cheap custom-built assistant models that run on device by default, keeping things profitable. In time they'll likely double-dip again by injecting product placement in results.

Re: Apple reveals new AI architecture built around Google Gemini models

#127

Post by dist-epoch »

xnx wrote: post #111
dist-epoch wrote: post #80

Earlier quoted context omitted.

Google has very good small models which can run locally on a phone - Gemma4. OpenAI/Anthropic have nothing in this segment.

Did Apple indicate they are using local models?

> Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing.

https://www.apple.com/apple-intelligence/

Re: Apple reveals new AI architecture built around Google Gemini models

#128

Post by macintux »

xnx wrote: post #111
dist-epoch wrote: post #80

Earlier quoted context omitted.

Google has very good small models which can run locally on a phone - Gemma4. OpenAI/Anthropic have nothing in this segment.

Did Apple indicate they are using local models?

That was their original design with Apple Intelligence: do as much locally as possible, only invoke the cloud in a very controlled way when necessary.

Re: Apple reveals new AI architecture built around Google Gemini models

#129

Post by sterlind »

Schiendelman wrote: post #32
sterlind wrote: post #26

Earlier quoted context omitted.

so to translate: - Apple has powerful capabilities in iOS to enable Siri AI. - EU's DMA requires them to allow users to install third-party AI backends. - Apple doesn't think parties other than themselves should be trusted with those iOS permissions. I guess it'd be like if Apple allowed a first-party screen reader for iOS, so they refused to allow third-party screen readers.

I don't think they're "trusting Google" with anything. It's a Google model run by Apple, just like you download a model from Hugging Face to run when you want to.

updated my post to reflect this, thanks.

Re: Apple reveals new AI architecture built around Google Gemini models

#130

Post by [deleted] »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

[deleted]
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