101–110 of 223 posts
For some reason, this paragraph irked me more than it should have: If the subscriber has tabs but they didn’t opt to include the Promotions tab, Gmail will deliver to Primary instead. That’s good news. Other than that, we’re definitely testing the new inbox and trying to figure out how it works. My sense is that Gmail wants all marketing email to go to the Promotions tab. Even if we did find a tricky way into the Pri…
To clarify what an 'open' is in terms of this post, it's when the recipient opens an email and has remote images load or clicks a trackable link. That's the only way you can be sure an email has been opened. If you open an email but don't load images and don't click links, then it hasn't been 'opened' in the eyes of the sender. So, for instance, folks who open and delete promotional mailings without loading images do…
True, but probably not relevant to this artice. The "read" vs "loaded images/clicked link" ratio is probably the same before and after, so its exact meaning isn't important. But thanks for the clarification.
For example, people who always show external images are overrepresented; the influence of the new design on open rates of other users is not predicted reliably.
Or, from another angle, I am more likely to load external images in emails that are important to me. The influence of the new design on the open rate of emails that are important to me (which get counted) is probably different from the influence of the new design on the open rate of emails that are NOT important to me (and that don't get counted even if I open them).
This is actually a really important UX/CX thing to keep in mind when creating newsletters or other emailed publications with actual content as the product. My Pycoder's Weekly ended up in Promotions tab. Since I don't look at it every day, my initial thought was I didn't receive it.
In order to have it show up in Primary, I had to create a rule on the sender. We'll see if this actually works.
Granted, Pycoder's Weekly is ad-supported, but that's what I opted in for.
For others creating similar subscriptions, it's probably worthwhile to mention this gmail behavior in an FAQ or some other instructions.
Earlier quoted context omitted.
Just because it comes from Mailchimp and/or includes an obvious unsubscribe link doesn't mean it's not spam. There are countless sites whose default behaviour goes like this: * require an email address to create an account to use their service * without stating this, automatically assume that they now have permission to send you whatever email they want - admin emails, special offers, partner promotions etc * assume…
> Just because it comes from Mailchimp and/or includes an obvious unsubscribe link doesn't mean it's not spam. No, but it's VASTLY more likely not to be (if the unsubscribe link is real and working). > There are countless sites whose default behaviour goes like this: > * require an email address to create an account to use their service > * without stating this, automatically assume that they now have permission to s…
You usually only find out they are spammers after you sign up though? At which point, even if I leave the service, I still have to deal with the spam.
"I’ve messed around with a ton of different content and header configurations, and anything that looks like it came from an ESP (has a list-unsubscribe header, unsubscribe links in the content, etc…) goes to either the Promotions tab or the Updates tab." This is actually a really important UX/CX thing to keep in mind when creating newsletters or other emailed publications with actual content as the product. My Pycode…
Earlier quoted context omitted.
Just because it comes from Mailchimp and/or includes an obvious unsubscribe link doesn't mean it's not spam. There are countless sites whose default behaviour goes like this: * require an email address to create an account to use their service * without stating this, automatically assume that they now have permission to send you whatever email they want - admin emails, special offers, partner promotions etc * assume…
> Just because it comes from Mailchimp and/or includes an obvious unsubscribe link doesn't mean it's not spam. No, but it's VASTLY more likely not to be (if the unsubscribe link is real and working). > There are countless sites whose default behaviour goes like this: > * require an email address to create an account to use their service > * without stating this, automatically assume that they now have permission to s…
Just because its hidden in the fine print instead of explicitly disclosed at the point of collecting the email address does not make it "okay."
It might make it legal but that's not at all the same thing - a defense that falls back on legality means they have an adversarial relationship with that customer which generally means they've lost any future business from them. That's the last place a smart company wants their customer relationship to end up.
For some reason, this paragraph irked me more than it should have: If the subscriber has tabs but they didn’t opt to include the Promotions tab, Gmail will deliver to Primary instead. That’s good news. Other than that, we’re definitely testing the new inbox and trying to figure out how it works. My sense is that Gmail wants all marketing email to go to the Promotions tab. Even if we did find a tricky way into the Pri…
Will the issue of arriving in the Promotions and Updates tab affect transactional emails sent through MailChimp (and comparable competitors)? For example, if I'm sending a "Here's your password reset email" via MailChimp, will I now have to worry about it not just potentially going into spam, but also under some tab that the user may not look. I'm only really concerned about the transactional email, whilst we send li…
Thus far we have seen our transactional emails also going to Promotions, as well as our standard marketing emails. This could be both good and bad. Bad because as you mention, the user won't see it immediately even if they requested it. Good because if the user actually uses and likes your service, they may start to take those transactional emails to their Priority inbox which could train it to also respect the marke…
It is however much much more useful for Google from a business perspective.
Lower openrates mean less eyeballs and revenue, which will in turn translate into more adwords and display placements. Obviously not directly, and probably not in most cases, but it should, even if it's only a few percent or less, translate into more revenue for Google. How much is anybody's guess.
If I were an E-Mail marketer or a big brand though, I'd be furious and try any other channels but Google's. In my eyes, it smells like Google using its market power to bully their own customers. They pulled a classic Facebook with this one ;)
Earlier quoted context omitted.
> Just because it comes from Mailchimp and/or includes an obvious unsubscribe link doesn't mean it's not spam. No, but it's VASTLY more likely not to be (if the unsubscribe link is real and working). > There are countless sites whose default behaviour goes like this: > * require an email address to create an account to use their service > * without stating this, automatically assume that they now have permission to s…
I call unrequested "offers" spam, even if they have a valid unsubscribe link, and even if I gave the company my email address for other purposes.