Hetzner is the AWS of Germany already. Good luck breaking into this space with the "Call for pricing" mentality mentioned in the comments.
Hetzner for the win
Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
101–110 of 148 posts
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#102Earlier quoted context omitted.
When I try to think of European tech companies I think SAP and Spotify. There’s just nothing remotely comparable to Silicon Valley in Continental Europe, Switzerland included. London and Tel Aviv are each very far ahead of the closest European startup hub, Berlin and there’s just nothing there. I understand the urge to look for something to find pride in somewhere but aiding regulation isn’t something normal people a…
I don't disagree with your remarks about startups and big "software" companies, or rather the lack thereof in the EU. However, that's not even what Schwarz is targeting here. They are targeting the IT departments of existing companies that aren't necessarily in the tech space at all. I know of a bunch of companies who'd love to move a lot of their stuff into a managed cloud, but wouldn't touch a US-owned cloud for co…
> However, that's not even what Schwarz is targeting here. They are targeting the IT departments of existing companies that aren't necessarily in the tech space at all.
This is just giving up. AWS and the also rans are better at everything than companies whose executives play golf well, the serious companies you speak of. If the business plan is to target businesses that aren’t really in software and they don’t plan to have customers who are growing fast either what’s the point?
Is their business plan really to be IBM for the cloud, but German?
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#103Earlier quoted context omitted.
I think we (Europe) need a Shenzhen-like zone (probably between France and Germany). That is a tax-free (15%) english speaking tech zone.
You mean "Schengen" not the Chinese city Shenzhen right? The agreement allowing free travel/work between EU countries and Switzerland as well as some others signed in Schengen, Luxembourg.
I meant Shenzhen
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#104Earlier quoted context omitted.
Afaik both countries have tax incentives for R&D already. What the EU needs is : - a proper vision - the balls to implement it, even if that means booting lobbyists off and annoying the US We have OVH, Hetzner, Infomaniak, Proton, Nextcloud, and plenty of smaller companies, some heavily invested in open source. There's also a mechanism to fund flagship projects with billions.
I agree. I'd love to see European institutions to begin using European software and infrastructure. I feel like we have lots of puzzle pieces already, I'd add ONLYOFFICE to the mix, which would be very important to replace Google Drive / Docs / Sheets or Microsoft 365. They even have a free personal tier to test the waters.
You might be interested in the "Public Money, Public Code" campaign of the Free Software Foundation in Europe (FSFE).
In my experience with government organizations, the argument that public tax money should be used for public/free re-usable software instead of funding proprietary development (essentially subsidizing R&D of foreign corporations), really strikes a nerve on all administrative levels.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#105Earlier quoted context omitted.
I think we (Europe) need a Shenzhen-like zone (probably between France and Germany). That is a tax-free (15%) english speaking tech zone.
Isn't that already Ireland?
Yeah. I dont know. I guess Ireland is irish's. Also it is managed by Irish government. We need a place that will grow into a federal europe. Something like that.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#106As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…
> As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops.
In order to access the really competitive pricing (to running the cloud yourself) on AWS, you have to do the same. As in, many of the bigger AWS users have deals with Amazon to get sometimes massive reductions in price, but they are custom negotiated between humans, not something you'd find on a website. The smaller AWS customers, those using the public prices, pay way more than what the service is worth.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#107Earlier quoted context omitted.
The weird thing afaiac is that lidl is about the least online supermarket there is, at least here in the uk. No home delivery, no online catalogue, one time I had to order a replacement battery for one of their drills and was directed to a different company entirely. Aws was spun out from a successful large scale online retailer. What are lidl thinking?
>The weird thing afaiac is that lidl is about the least online supermarkets there is, at least here in the uk. No home delivery, no online catalogue ... In the US they have an online catalog and even in/out of stock indicators for your store. Lidl is now my preferred grocer outside for standard items while I use higher end grocers primary for their meat departments that have better cuts of meat available. Their produ…
Well that does explain it, while begging more questions! Ta
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#108Earlier quoted context omitted.
I think we (Europe) need a Shenzhen-like zone (probably between France and Germany). That is a tax-free (15%) english speaking tech zone.
You mean "Schengen" not the Chinese city Shenzhen right? The agreement allowing free travel/work between EU countries and Switzerland as well as some others signed in Schengen, Luxembourg.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#109Earlier quoted context omitted.
AWS is huge. The entire Lidl group made €57bn last year. Just AWS made about $62bn, so pretty much the same thing. And AWS is growing about 30% per year. More than that, AWS is just one piece of the pie. Azure supposedly made about $38bn last year, also growing by about 30% per year. Alibaba and GCP both made about $10bn and they're both growing at about the same pace as Azure and AWS. And I didn't even include IBM o…
>The entire Lidl group made €57bn last year. Just AWS made about $62bn, so pretty much the same thing. While you have a point in general, I have no idea from where you got your numbers... Lidl had revenue of 100.8bn EUR (~108bn USD) in 2021, the entire Schwarz Group of 133.6bn EUR [0]. >How much is Lidl actually investing in this? Nitpicking, but Lidl isn't, Schwarz Group is. I suppose how much they will invest is a…
I think what everybody is missing so far is that they're able to dogfood their own cloud offering through their Lidl and Kaufland subsidiaries the same way Amazon did. That's a huge boon because it means they need to build it to meet real world requirements. It will help them be more competitive, though how much remains to be seen.
Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival
#110As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…
> As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. In order to access the really competitive pricing (to running the cloud y…
Its offerings arent as broad as AWS, but Hetzner cloud is frictionless, fast to deploy and very low cost. We use it a lot for compute intensive jobs.