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Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

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81–90 of 148 posts

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#81
This is yet another attempt to put something together on top of Openstack and sell it as an alternative to the big three cloud providers. As a German, it always annoys me when crap like this is presented as "made in Germany". No sign-up process, no IaC first approach, documentation is a joke. No,thanks.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#82

As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…

The navigation is maybe confusing, but there is a pdf with full pricing:

https://www.stackit.de/wp-content/uploads/2022/05/220601_STA...

I got to it via top menu -> prices -> scroll down a fair amount -> "to the price list" (in a yellow box)

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#83
post #42

Earlier quoted context omitted.

Or just the peace of mind of being able to fully recreate infrastructure easily, if need be. Code, you know, version control, diffs, CI/CD pipelines, inherent live "documentation" (up to a point, of course you won't know the "why", but you'll know most of the "how" and "what", git offering the "who").

But at what price… I have said it here many times, but I am a nobody so I can repeat it; one of my weekend side businesses is optimising overall performance for companies. They contact me with something like ‘I am paying 50k$/mo for aws and out app still goes down with traffic’. The case I did today one month ago was doing 10k/mo on aws and that jumps up mentally with traffic. This is a SaaS site and startup and they…

How much of the cost discrepancy was due to issues inherent with AWS, versus extremely poor engineering on the part of the startup? As a trivial example, I too can rack up a massive cloud bill by provisioning a 128 core VM for a web app that only sees a few thousand hits per day. But the massive bill isn’t the fault of the cloud provider; it’s the fault of my own bad engineering choices.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#84

As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…

This service isn't for you. At least not for now. This service right now is for already big companies, probably non-IT ones, looking to outsource their datacenter needs, in a GDPR compliant manner, and looking to do more "digital" in the future. These kinds of players do not look for one-click solutions, they are looking for actual people to discuss their individual requirements.

Maybe latter on this thing will do AWS-style provisioning and services, but right now that doesn't even seem to be a current goal.

>They claim they are the German AWS

I see some media claim their are that, but it doesn't look like they themselves make that claim.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#85
post #32
post #27

Earlier quoted context omitted.

I guess Lidl targets German Mittelstand and DAX40 companies that already have outsourced to other cloud vendors or are in trouble with their legacy infrastructure. How many of the startups you have in mind didn't switch their infra once they grew? I know not a single one.

Yeah, but the thing is, why would they switch away from AWS/Azure/... unless forced to by regulation? Existing cloud providers can scale to planet sized businesses.

The press releases by the Schwarz Group never even mention AWS, only indirectly by pointing out "digital sovereignty" when using a Germany-based company instead of a "foreign cloud hoster".

Calling Stackit an "AWS competitor" is most likely just editorialization by the 3rd party media.

The target customer are companies which are just barely moving away from self-hosted hardware.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#86
post #3

As a German I would like to point out, that German companies are (as always) too late to the party. Nothing with worldwide relevance in the software, AI nor cloud space came out of Germany / the EU within in the last decades. It's embarrassing :(

I think we (Europe) need a Shenzhen-like zone (probably between France and Germany). That is a tax-free (15%) english speaking tech zone.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#87
post #50

Earlier quoted context omitted.

"Made in Japan" used to be an insult, too. Same for "Made in Korea". "Made in China" still is, I'd give that 20-30 years more to completely transition over.

Don’t get me wrong, I didn’t mean German technology is bad. Quite the opposite. But trying to sell cloud infra technology in Europe saying “Made in Germany” simply it will not work. It sounds ridiculous, moreover when the parent company flagship brand (Lidl) means “low cost low quality for Eastern European immigrants”. It sounds so bizarre and out of context that I’m starting to hear about Lidl Cloud jokes around me.

Amazon is low cost low quality retailer, with a successful Cloud offering.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#88

Somebody should tell them “Made in Germany” may work for cars and capital goods, but not for tech. Too late.

Not to Germans it's not. Not to the EU countries in general, with GDPR compliance hovering over their heads, it's not. The reputation when it comes to "tech" as in "IT" is not stellar for sure, but it's not unrecoverable bad, and you're forgetting political dimensions.

When I try to think of European tech companies I think SAP and Spotify. There’s just nothing remotely comparable to Silicon Valley in Continental Europe, Switzerland included. London and Tel Aviv are each very far ahead of the closest European startup hub, Berlin and there’s just nothing there.

I understand the urge to look for something to find pride in somewhere but aiding regulation isn’t something normal people are aware of, never mind proud of.

> 4/ So the panel discussion turned to "What should the EU do?"

> And the more or less unanimous conclusion (except for the entrepreneur) was "We are going to build on the success of GDPR and aim to be the REGULATORY LEADER of machine learning"

> I literally laughed out loud

https://twitter.com/punk6529/status/1509832361449504770?s=20...

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#89

As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…

Yeah, the audacity of offering this and calling it "AWS Rival". Yeah buddy.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#90

As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…

This is how Germans operate. Everything is done by calling and on paper. It won't change
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