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Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

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Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#71

Post by sideshowb »

sschueller wrote: post #7

As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…

The weird thing afaiac is that lidl is about the least online supermarket there is, at least here in the uk. No home delivery, no online catalogue, one time I had to order a replacement battery for one of their drills and was directed to a different company entirely.

Aws was spun out from a successful large scale online retailer. What are lidl thinking?

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#72

Post by AnonMO »

t_mann wrote: post #29

The US administration brazenly forced TikTok to move its US business to the US, it's fair play if the EU uses some subtle regulatory nudging to incentivize European companies to store their data inside the EU.

The Chinese government has forced plenty of US companies to move data local from apple to tesla. Also a vast majority of tiktoks revenue comes from the US to this day, they can’t afford to lose it. unlike with india and probably every other region they operate in outside of china. It’s also not brazen as the two countries aren’t on best terms atm.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#73

Post by shp0ngle »

rndgermandude wrote: post #28
mrits wrote: post #2

2025 - Lidi acquired by AWS.

I know it's more of a joke, but some people might think this might actually happen. Here is why not: The Schwarz Group (Lidl's parent, as well as Kaufland's parent) is the largest privately held company in Germany and the largest retailer in the EU. While it's not owned by the Schwarz brothers anymore, as they have died, they transferred their ownership into a "non-profit" "charitable" foundation upon death. The foun…

Ah, charity foundation, IKEA style. I didn’t know that about Lidl.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#74

Post by jung_j »

sschueller wrote: post #7

As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…

I get to the following PDF: https://www.stackit.de/wp-content/uploads/2022/05/220601_STA...

It's linked from here: https://www.stackit.de/en/prices

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#75

Post by ChuckNorris89 »

yayachiken wrote: post #63
sschueller wrote: post #7

As long as I can't provision these service myself without having to "call for advice" I am not using it irregardless of the price. It's 2022 and any company still hiding behind "call for pricing" or "call for quote" that isn't servicing government agencies is going to be eaten alive by any other provider not making customer run thought hoops. They claim they are the German AWS when they miss the first thing that Bezo…

I am going to start working for one of those German cloud providers (not Schwarz Group) next month. As far as I understand so far, the barrier-to-entry is actually a feature. Those providers usually strictly target the B2B sector, with a focus on small to medium companies which only now start to do "digitalization". They usually still run with old-fashioned IT departments and certainly no budget to hire a full DevOps…

>"Internet made in Germany"

This makes me shudder just thinking about this, knowing how bad internet in Germany is, falling behind countries like Romania and Ukraine by several leagues.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#76

Post by lupire »

m3nu wrote: post #60

Hetzner is the AWS of Germany already. Good luck breaking into this space with the "Call for pricing" mentality mentioned in the comments.

It's not call for pricing. It's call for signup.

https://www.stackit.de/en/prices

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#77

Post by barry-cotter »

kalaido wrote: post #3

As a German I would like to point out, that German companies are (as always) too late to the party. Nothing with worldwide relevance in the software, AI nor cloud space came out of Germany / the EU within in the last decades. It's embarrassing :(

It’s not a German thing. It’s a European thing. Lots of Europeans have made huge contributions to technology working in US companies, mostly in the US because that’s where the money is.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#78

Post by lwkl »

kalaido wrote: post #3

As a German I would like to point out, that German companies are (as always) too late to the party. Nothing with worldwide relevance in the software, AI nor cloud space came out of Germany / the EU within in the last decades. It's embarrassing :(

That's probably due to market size. Germany has a market of 80 Million people and the only countries you can easily expand to without a lot of additional overhead are the DACH-region.

Compare this to the US and their population of 300 Million people and how influential US culture is in the world and how many people speak English. A US company has a potential market of 300 Million people and use that to support your expansion into smaller markets later.

There are probably other factors in play here but it's not surprising to me that Europe didn't produce a Microsoft, Google or an Apple.

Re: Lidl’s parent company launches cloud unit to offer ‘Made in Germany’ AWS rival

#79

Post by est31 »

kalaido wrote: post #3

As a German I would like to point out, that German companies are (as always) too late to the party. Nothing with worldwide relevance in the software, AI nor cloud space came out of Germany / the EU within in the last decades. It's embarrassing :(

> Nothing with worldwide relevance in the software, AI nor cloud space came out of Germany / the EU within in the last decades.

Let me list some:

* Teamviewer: used to be more famous in the past but it is still a known brand to people world wide

* Cherry: more of a hardware thing, but they are known world-wide for their MX switches

* Deepl: a xoogler founded startup that is better than Google translate

* Soundcloud: well known all over the world, was founded in Berlin

* Suse: founded in the 90s and had steady growth since

* SAP: world leader in ERP software. Seriously people underestimate how well entrenched they are.

In the last two years, three of these companies had IPOs, two of them as unicorns. Sure, its is dwarfed by the US tech Cloud/AI/software sector but there are certainly world wide players from germany in the digital industry.

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