hmm...
The world is moving to be a more open society. It's not the place where evil can survive. Previously, dictatorship[corp] were allow to live peacefully because they control the media, and pretty much had control of their images. The landscape has changed and everybody is the media. I think it's to google's competitive advantage to be seen as good. I don't think a lot of companies have notice the landscape has changed, so they conduct business as normal.
The game still is survival of the fittest, but for this landscape, the fittest are good.
Without a doubt Google has the popular vote. I constantly hear people compare SUN to Google. Sun died, when? lol
Conceive a scenario where Google died tomorrow; now compare that to when Sun passed[it really did?]. It's not the same thing. "Google" is the most frequently used noun on HN, with almost 3 times the frequency of "Apple" [http://chegra.posterous.com/word-frequencies-in-front-page-h...]
Sun might be good for hackers, but Google takes it to a further extent and brought it to everybody.
Certain companies, besides their shareholders nobody cares if they live or die; nobody is super excited about their product. Nobody is saying they want to go work for them.
The only reason why they exist is because they were best of the first movers.
It's common practice when a company gets big in order to innovate it purchases smaller companies. You don't innovate you die. All the big companies employ this strategy(really, when last Apple bought somebody-NeXT?).
As an entrepreneur or a Hacker and being aware of the current situation, I think if you were going to sell your company you will stay away from Oracle; they will kill your culture. Also, given their business nature, they might even undercut you; it's more to your advantage to do business with someone who is good. And this is where I think Oracle has lost its advantage, it wouldn't be able to innovate.