Earlier quoted context omitted.
Tesla is a growth company that could be a giant. BMW is a stable old blue chip. Different market values entirely. At the individual car level, Tesla S is priced to match mid/high end sedans from BMW, Mercedes, and Audi, so that's the quality level they need to hit. And such quality isn't about reliability so much as fit and finish. Tesla is doing extremely well against very established competition in that regard.
Tesla is showing what a car can be - Excellent UX, a nontraditional but really nice drivetrain, a good UI for the secondary systems with frequent software upgrades, etc. It's not hard to see the trend - it's been coming for the last 15 years at least. All drivetrains will be electric, and connected to a battery and optionally a range extender of some sort. The control panel will be all big screens and apps. Meanwhile…
Noooo - tactile feedback is so important in vehicle subsystem control! [0] Please do not take away my knobs and dials.
[0] http://www.ecnmag.com/article/2014/01/keeping-feel-automotiv...