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The adblocking revolution is months away

theoverspill.wordpress.com

331–340 of 355 posts

Re: The adblocking revolution is months away

#331

Earlier quoted context omitted.

I think it could be interesting to see if Google could arrange an "ad blocker subscription" pass for websites. The site would block people with ad blockers unless they were a subscriber. Google would charge 10-15 bucks or whatever the average web user is worth in gooogle adsense. I guess the hard part is actually effectively detecting ad blocking. I assume you could write an adblocker that downloads and then just nev…

https://www.google.com/contributor/welcome/

That's a really interesting future option here, hard to see how it will compete with free adblockers though.

Re: The adblocking revolution is months away

#332
post #193

Earlier quoted context omitted.

Like the New York Times....pretty sure they're not all "bullshit media rewriters" there. Expect a LOT more "Become a member" or "Subscribe to..." websites as adblockers become more popular.

With all my respect to quality media like NYT, I don't want a full-scale subscription. What I'd like is paying a few cents for a specific article in a hassle-free way. Micropayments are hard because of the transaction costs, but this seems to slowly change (see e.g. flattr). I wish more sites offered a per-view zero-setup one-click micropayment solution. What's more interesting is what Google will do if their ads rev…

Perhaps written content will end up going down the music route, with subscription based aggregators?

Certainly something that Apple News seems like it could be well placed for.

Re: The adblocking revolution is months away

#333

Earlier quoted context omitted.

"higher socio-economic status" - might be outside US but aren't the mobile subsidized in US. There was discussion in reddit about an article about Moto on how its going to change the way mobiles are purchased. One of the top commented reply was about people not willing to buy $400+ mobiles.

"There was discussion in reddit about an article about Moto on how its going to change the way mobiles are purchased. One of the top commented reply was about people not willing to buy $400+ mobiles." Motorola is not going to change the way the vast majority of mobiles are purchased in the US, which is through carriers. No matter how many comments an article might have had on Reddit. Emerging markets (specifically: I…

I pointed it out since the Op mentioned high society-economic classes buy iPhones. When in reality most are not willing to pay full price. If you see a user using iPhone in India then there is a good chance that he belongs to high income class(iPhone is a status symbol here since most are willing to buy older models for less price).

Re: The adblocking revolution is months away

#334
post #162

I completely understand why people use Adblock - it improves the user experience. Ironically hiding adverts is a just a side-effect; the improvement comes from speeding up page loads, and cutting down on cpu usage and bandwidth use. (I install Adblock for my mother to stop her seeing scams, but that's another thing entirely.) I've spent the past week optimising How a Car Works for speed (mobile is 55% of our traffic…

One optimization I do often - don't load the FB scripts until someone actually hovers over an FB like button or share box. 99.9% of the time, they never do. In the meantime, just mock the look of the button. We even mocked the like counts et al by polling FB's API from teh server.

Of course, there is no hover on mobile, so you are probably optimizing traffic where it is not so critical.

Re: The adblocking revolution is months away

#335
post #326
post #317

Earlier quoted context omitted.

Paying _ISPs_ for content is exactly what net neutrality is about. I already pay my ISP to deliver bits. I'm not giving them a microcent more for the privilege of having all content that isn't in some "package" blocked or throttled.

The GP didn't say anything about blocking or throttling, merely that you'd pay to have access to content you wouldn't get otherwise and that ISPs could offer subscription bundles to their customers--pay $5/month and get unlimited access to the NYT and a bunch of other paywalled news sites.

That's a fair point: I didn't read the original suggestion to mean, "Your ISP acts as an agent to manage your paid site subscriptions" -- which, you're right, has nothing to do with net neutrality -- I just instantly jumped to the blocking/throttling conclusion.

Re: The adblocking revolution is months away

#336
post #94

Earlier quoted context omitted.

So looking at facts is a bias now? How about all the different ways Apple breaks the web for its own sake? Things like the HTTP Protocol are fundamentally broken by Apple, and this is not ok. They are a despicable company, a dragon only interested in increasing its cash reserves. I do not understand the support they are getting from the developer community, they shit on them constantly, make their life difficult, and…

> Things like the HTTP Protocol are fundamentally broken by Apple, and this is not ok. What do you mean?

For example things like Content-Range are not respected by iOS, or it completely ignores Cache directives. That breaks HTTP, big time.

Re: The adblocking revolution is months away

#337
post #265
post #94

Earlier quoted context omitted.

So looking at facts is a bias now? How about all the different ways Apple breaks the web for its own sake? Things like the HTTP Protocol are fundamentally broken by Apple, and this is not ok. They are a despicable company, a dragon only interested in increasing its cash reserves. I do not understand the support they are getting from the developer community, they shit on them constantly, make their life difficult, and…

"So looking at facts is a bias now?" No, but making up your own facts, like you have, is. "Things like the HTTP Protocol are fundamentally broken by Apple" [Citation Needed] "They are a company for profit" As opposed to whom? Google?

>[Citation Needed]

Content-Range does not work, Cache directive are ignored to speed up user experience on Safari.

Re: The adblocking revolution is months away

#338
post #162

Earlier quoted context omitted.

One optimization I do often - don't load the FB scripts until someone actually hovers over an FB like button or share box. 99.9% of the time, they never do. In the meantime, just mock the look of the button. We even mocked the like counts et al by polling FB's API from teh server.

What if they click the button before the script loads?

If the buttons are rendered on the client, they won't show up at all before the script loads.

Re: The adblocking revolution is months away

#339

I completely understand why people use Adblock - it improves the user experience. Ironically hiding adverts is a just a side-effect; the improvement comes from speeding up page loads, and cutting down on cpu usage and bandwidth use. (I install Adblock for my mother to stop her seeing scams, but that's another thing entirely.) I've spent the past week optimising How a Car Works for speed (mobile is 55% of our traffic…

Isn't it reasonable to assume most users already have a CDN version of adsense and facebook cached since 90% of all websites use it?

Re: The adblocking revolution is months away

#340
post #37

Surely the overwhelming majority of ads delivered on mobile devices are in apps, and iOS9 won't block those as far as I understand. This will drive more content sites to develop their own apps (and presumably wind down their mobile web offering). It won't kill companies; it'll kill the web.

This.

I think this is going to be really bad for the web. Next year, we will all be screaming when we see more of "If you want to read this article and much more, download our App!"

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