The adblocking revolution is months away • Hacker News Board

Re: The adblocking revolution is months away

#31

Post by stephenr » Thu, Jul 30, 2015, 1:14 PM UTC

biafra wrote: post #15

I don't see any reason or indicator for a revolution. Ad-Blocking has been around for years. Also on mobile. It is nice that Apple finally has hooks for plugins in their mobile browser, but it is by no means a game changer or a revolution.

iOS has a substantial percentage of mobile web usage. In many parts of the world mobile devices are overtaking desktop devices particularly for casual web browsing etc.

Re: The adblocking revolution is months away

#32

Post by roninb » Thu, Jul 30, 2015, 1:14 PM UTC

robmcm wrote: post #19

biafra wrote: post #7

Earlier quoted context omitted.

Why not use Firefox and an Ad-Blocking plugin?

They could be referring to the app landscape too.

So root it and get a device-wide ad blocker?

Re: The adblocking revolution is months away

#33

Post by sergiotapia » Thu, Jul 30, 2015, 1:15 PM UTC

I can't wait to try this out once it launches! I remember when the web wasn't littered with all this garbage and I'm happy that we can go back to those roots. Did you see how fast everything loaded when it didn't have to load 27 popups and tracker beacons?

Next step is for Apple to enable a default privacy blocking block-filter and enable it on first boot.

I'm going to buy my wife an iPhone 6 once this lands to send a message loud and clear to Apple that what they're doing is great for users.

Re: The adblocking revolution is months away

#34

Post by forgetsusername » Thu, Jul 30, 2015, 1:15 PM UTC

someuser1 wrote: post #20

Honestly, the experience on some of these mobile websites is so horrible that I've actually started boycotting them when they're just too bad to endure. It's funny, as the screens get larger, the content space stays the same or shrinks. I think, "ooh more content on one page!" and they think "ooh more ads to cram in!" It's just the worst. Ads with tiny close buttons, ads that mimic the content on the page in order to…

>Ads with tiny close buttons

I recently encountered an ad with a tiny close button that jittered, making it impossible to touch without triggering the ad popup. How clever.

Re: The adblocking revolution is months away

#35

Post by cousin_it » Thu, Jul 30, 2015, 1:15 PM UTC

vilmosi wrote: post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

That move might backfire, though. If Apple devices offer an ad-free web but not ad-free apps, then users will drift toward the web, just as content creators drift toward apps.

Re: The adblocking revolution is months away

#36

Post by blinkingled » Thu, Jul 30, 2015, 1:15 PM UTC

How long will this revolution last if content providers decide to not show content to iOS users? I mean if they exist to make money and they can't on iOS would it matter that there were hundreds of millions of them? With ad blocking it would be as if they never existed in first place.

Perhaps the idea is for Apple to get the content providers to make apps so they get their cut? Perhaps it is better for the content providers if they make content for-pay only for iOS users and make it work because Apple's users don't mind paying for stuff?

This is definitely not about Apple's good will for its users or love for the UX though - interesting how Apple and its fans like the perpetuate everything under "because Apple cares" banner!

Re: The adblocking revolution is months away

#37

Post by onion2k » Thu, Jul 30, 2015, 1:15 PM UTC

Surely the overwhelming majority of ads delivered on mobile devices are in apps, and iOS9 won't block those as far as I understand. This will drive more content sites to develop their own apps (and presumably wind down their mobile web offering).

It won't kill companies; it'll kill the web.

Re: The adblocking revolution is months away

#38

Post by profinger » Thu, Jul 30, 2015, 1:15 PM UTC

someuser1 wrote: post #20

Honestly, the experience on some of these mobile websites is so horrible that I've actually started boycotting them when they're just too bad to endure. It's funny, as the screens get larger, the content space stays the same or shrinks. I think, "ooh more content on one page!" and they think "ooh more ads to cram in!" It's just the worst. Ads with tiny close buttons, ads that mimic the content on the page in order to…

Aside from ads, mobile websites in general are complete garbage. So then adding a banner to the bottom is just icing on the cake.

Re: The adblocking revolution is months away

#39

Post by cognivore » Thu, Jul 30, 2015, 1:16 PM UTC

>> If the site generates the ad, it’s suddenly a lot harder to block. Seems to me that this is the loophole in the entire ad-block plan. Seems like it'd be relatively straightforward to make a system that pulls in the ads from various sources, brings them locally, and then displays them from the website's domain. Seems so obvious I'd think someone is already doing it.

Re: The adblocking revolution is months away

#40

Post by Luc » Thu, Jul 30, 2015, 1:16 PM UTC

roninb wrote: post #28

ceejayoz wrote: post #22

Earlier quoted context omitted.

> Apple gets a cut on any money made from apps but not from Web ads. Not if those apps are free and using non-Apple advertising networks like AdMob.

Then they still get the $100 the dev paid to publish the app in the first place.

$100 per year and per company, for unlimited Mac, iOS and Apple Watch apps.