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The adblocking revolution is months away

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Re: The adblocking revolution is months away

#251

Post by hsod »

unprepare wrote: post #214
kuni-toko-tachi wrote: post #84

"People are getting p*ssed off with the huge data loads pages impose without their consent" This is an absurd statement. Users know that many sites are ad-supported. Whether they like it or not is independent of that, but consent is given by visiting them. Complaining that sites need ad revenue to support their operations is childish. The fair solution is not ad-blocking tools, but a general browser settings that say…

>Doing an end-run around ads is no different that sneaking into the backdoor of a venue without buying a ticket. This is a curious statement. Tickets are sold in limited quantities Venues have limited available space Those alone make the comparison completely moot. A better comparison would be: If I video tape (download) a tv show (website), and then watch it by fast-forwarding through commercials (ad-blocking) - hav…

What if the venue isn't sold out that night?

Re: The adblocking revolution is months away

#252

Post by charlesarthur »

jfoster wrote: post #18

Are Apple and Google needlessly destroying each others margins, here? Apple pushing ahead with this will just make Google desperately push Android as hard as they can. If Google's ecosystem were left alone on iOS, Google would have fewer reasons to push Android heavily. On the other hand, if Google need Android devices out there in order for their ecosystem to survive, they might be more willing to see Android device…

"Apple pushing ahead with this will just make Google desperately push Android as hard as they can."

What does that mean, exactly?

"they might be more willing to see Android devices put into consumers' hands at break-even (or even loss-making) prices"

That already happens. Samsung's profits and phone shipments are substantially down, LG made 1.5cents operating profit per phone in Q2, Sony made a loss, HTC made a loss; and those are the premium handset makers, most of them part of conglomerates. All selling Android.

"Apple will either see market share decline or need to sacrifice part of their margins to maintain share."

This is a common refrain since about 2010. Hasn't happened so far.

Re: The adblocking revolution is months away

#253

Post by rhino369 »

nine_k wrote: post #193
MadcapJake wrote: post #55

Earlier quoted context omitted.

Like the New York Times....pretty sure they're not all "bullshit media rewriters" there. Expect a LOT more "Become a member" or "Subscribe to..." websites as adblockers become more popular.

With all my respect to quality media like NYT, I don't want a full-scale subscription. What I'd like is paying a few cents for a specific article in a hassle-free way. Micropayments are hard because of the transaction costs, but this seems to slowly change (see e.g. flattr). I wish more sites offered a per-view zero-setup one-click micropayment solution. What's more interesting is what Google will do if their ads rev…

I think it could be interesting to see if Google could arrange an "ad blocker subscription" pass for websites. The site would block people with ad blockers unless they were a subscriber.

Google would charge 10-15 bucks or whatever the average web user is worth in gooogle adsense.

I guess the hard part is actually effectively detecting ad blocking. I assume you could write an adblocker that downloads and then just never actually displays ads. Without total control over your browser, I'm not sure how ad blocking detection would ever be accurate.

Re: The adblocking revolution is months away

#254

Post by flavor8 »

hammerzeit wrote: post #237
joesmo wrote: post #181

"But wait, what about the moral dimension? The fact that if you block the ads, the sites lose their income?" What a ridiculous point. Sure the advertisers want to make this into a moral issue, but is it? No. It's not. Advertisers just feel entitled. They are not actually entitled to display their ads or make money. Even bringing up this point like it's a valid point for debate drags the quality of the article down. A…

Forget ethical questions, then, and let's talk economics. If you're not generating revenue for them, why should anybody who hopes to make money off of content choose to show you anything? What value do you represent to them? Why should they believe you?

I'll take "your broken business model is not my problem" for 200 points.

There are plenty of places that I can buy content that I'm interested in. I'd far rather pay for quality content than put up with ads all over the web. As a plus side, paid for content might fix the journalism crisis.

The death of content farms is not going to be a huge loss to the web ecosystem. Anything useful enough that people are willing to pay for it will survive.

Re: The adblocking revolution is months away

#255

Post by dlandis »

hsod wrote: post #244

A thought experiment for the "there's nothing wrong with AdBlock" set: Imagine a blog with quality original content that is relevant to your interests. Imagine that, the first time you go to that site, you see the following text: "This site and it's content are supported by advertisement. If you would like to read our content the only thing we ask is that you do not use an ad blocker on our pages. If this arrangement…

For many people it will depend on the nature and quantity of ads and trackers they have. Reddit has a similar thing where they thank you for not using ad blockers or perhaps gently encourage you not to -- and since they only have a few unobtrusive ads, many people do turn off their blockers.

Re: The adblocking revolution is months away

#257

Post by s73v3r »

vilmosi wrote: post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

If what you were saying had any merit, then Google would be doing the same. Because, in case you forgot, they also have a popular mobile app store.

Re: The adblocking revolution is months away

#258

Post by greenleafjacob »

rhino369 wrote: post #253
nine_k wrote: post #193

Earlier quoted context omitted.

With all my respect to quality media like NYT, I don't want a full-scale subscription. What I'd like is paying a few cents for a specific article in a hassle-free way. Micropayments are hard because of the transaction costs, but this seems to slowly change (see e.g. flattr). I wish more sites offered a per-view zero-setup one-click micropayment solution. What's more interesting is what Google will do if their ads rev…

I think it could be interesting to see if Google could arrange an "ad blocker subscription" pass for websites. The site would block people with ad blockers unless they were a subscriber. Google would charge 10-15 bucks or whatever the average web user is worth in gooogle adsense. I guess the hard part is actually effectively detecting ad blocking. I assume you could write an adblocker that downloads and then just nev…

https://www.google.com/contributor/welcome/

Re: The adblocking revolution is months away

#259

Post by qq66 »

charlesarthur wrote: post #252
jfoster wrote: post #18

Are Apple and Google needlessly destroying each others margins, here? Apple pushing ahead with this will just make Google desperately push Android as hard as they can. If Google's ecosystem were left alone on iOS, Google would have fewer reasons to push Android heavily. On the other hand, if Google need Android devices out there in order for their ecosystem to survive, they might be more willing to see Android device…

"Apple pushing ahead with this will just make Google desperately push Android as hard as they can." What does that mean, exactly? "they might be more willing to see Android devices put into consumers' hands at break-even (or even loss-making) prices" That already happens. Samsung's profits and phone shipments are substantially down, LG made 1.5cents operating profit per phone in Q2, Sony made a loss, HTC made a loss;…

> This is a common refrain since about 2010. Hasn't happened so far.

iOS market share has declined tremendously since 2010, from approximately 80% to approximately 20%.

Re: The adblocking revolution is months away

#260

Post by charonn0 »

TazeTSchnitzel wrote: post #192
micampe wrote: post #101

Earlier quoted context omitted.

> Things like the HTTP Protocol are fundamentally broken by Apple, and this is not ok. What do you mean?

An odd statement given it's Google who's been doing this the most recently (QUIC, SPDY).

How have either of those broken HTTP?
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