The adblocking revolution is months away • Hacker News Board

Re: The adblocking revolution is months away

#11

Post by luso_brazilian » Thu, Jul 30, 2015, 1:07 PM UTC

mrkmcknz wrote: post #3

The amount of companies that are providing some form of tracking or advanced analytics based on traditional mobile advertising is pretty huge. This could eventually be an event significant enough to kill a number of companies.

And when that happens it will be interesting to see what happens to all the user data they amassed. Good chances it will be a cross between the user data sale by RadioShack [1] and the scramble to acquire Nortel patents [2].

[1] http://www.forbes.com/sites/paularosenblum/2015/03/24/bankru...

[2] http://www.theguardian.com/technology/2011/jul/01/nortel-pat...

Re: The adblocking revolution is months away

#12

Post by theseatoms » Thu, Jul 30, 2015, 1:07 PM UTC

I'm looking forward to the increased number of affordable subscription-based news and entertainment sources that spring up due to the inability to rely on bottom-of-the-barrel style ad revenue. (A model that isn't working for the majority of providers or consumers.) We've seen an explosion in quantity of content. I'm looking forward to an uptick in quality.

Re: The adblocking revolution is months away

#13

Post by microtonal » Thu, Jul 30, 2015, 1:08 PM UTC

vilmosi wrote: post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

That's too simple. Apple (and others) have relentlessly tried to optimize power saving. People like phones with a good battery time, plus I assume that there can be significant cost saving if you can use smaller capacity batteries.

They have probably come to a point where a significant amount of power use during mobile browsing is caused by ads (both rendering and the extra network use that it incurs). Blocking ads could be a welcome power saver.

Re: The adblocking revolution is months away

#14

Post by robmcm » Thu, Jul 30, 2015, 1:08 PM UTC

vilmosi wrote: post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

While the article may have a pro Apple bias this comment exudes a negative Apple bias. Equally distasteful.

Re: The adblocking revolution is months away

#15

Post by biafra » Thu, Jul 30, 2015, 1:09 PM UTC

I don't see any reason or indicator for a revolution. Ad-Blocking has been around for years. Also on mobile. It is nice that Apple finally has hooks for plugins in their mobile browser, but it is by no means a game changer or a revolution.

Re: The adblocking revolution is months away

#16

Post by stephenr » Thu, Jul 30, 2015, 1:09 PM UTC

vilmosi wrote: post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

> The overall article is of good quality but it reeks of Apple bias I personally find distasteful

Your entire comment is just anti-apple biased assumptions. How are you any better than the article?

Re: The adblocking revolution is months away

#17

Post by forgetsusername » Thu, Jul 30, 2015, 1:09 PM UTC

vilmosi wrote: post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

>I'll bet Apple won't consider "Install from Apple Store" type messages as ads."

Which for me, is the worst kind. When you accidentally click an ad (sometimes unbeknownst to you) and suddenly the browser is closing and iTunes is opening, trying to get you to install Game of War...

That said, if ad-blocking works on iOS, I think much of what he writes comes true. It will be interesting.

Re: The adblocking revolution is months away

#18

Post by jfoster » Thu, Jul 30, 2015, 1:10 PM UTC

Are Apple and Google needlessly destroying each others margins, here? Apple pushing ahead with this will just make Google desperately push Android as hard as they can.

If Google's ecosystem were left alone on iOS, Google would have fewer reasons to push Android heavily. On the other hand, if Google need Android devices out there in order for their ecosystem to survive, they might be more willing to see Android devices put into consumers' hands at break-even (or even loss-making) prices. Apple will either see market share decline or need to sacrifice part of their margins to maintain share.

Re: The adblocking revolution is months away

#19

Post by robmcm » Thu, Jul 30, 2015, 1:10 PM UTC

biafra wrote: post #7

fvdessen wrote: post #2

I've been a happy Android user for a long time, but mobile ads are so bad that I'm seriously considering switching to iOS just for the adblocking.

Why not use Firefox and an Ad-Blocking plugin?

They could be referring to the app landscape too.

Re: The adblocking revolution is months away

#20

Post by someuser1 » Thu, Jul 30, 2015, 1:10 PM UTC

Honestly, the experience on some of these mobile websites is so horrible that I've actually started boycotting them when they're just too bad to endure. It's funny, as the screens get larger, the content space stays the same or shrinks. I think, "ooh more content on one page!" and they think "ooh more ads to cram in!"

It's just the worst. Ads with tiny close buttons, ads that mimic the content on the page in order to get you to click, banners at the top and bottom of the screen. I DON'T WANT YOUR SHIT. I can't wait till all of that goes away.