Live data from Hacker News

Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

techcrunch.com

41–50 of 152 posts

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#41

Musicians can complain when they want a bigger cut and it's fixed the next day. App developers and content producers get emailed 'we are taking more out of your cut' or 'if you don't want us to show ads near your content, reply to this email with "opt out"'

Are you saying we should have app developers and content producers with a Taylor Swift-like popular status?

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#42
this was a BRILLIANT pr orchestration.

blogs, articles, etc all over the globe were written about apple music, for free. would have been far more expensive to buy all that airtime than this little scandal.

so taylor swift gets more publicity, apple music is now an established brand name, everyone and their dog knows about their pricing model - holy shit. hats off to the apple team, playing the outrage-piano like no other.

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#43

Musicians can complain when they want a bigger cut and it's fixed the next day. App developers and content producers get emailed 'we are taking more out of your cut' or 'if you don't want us to show ads near your content, reply to this email with "opt out"'

App developers who are as big in application consumption as Taylor Swift is in music would get the same treatment.

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#44
post #11

What Apple should do is pay only the bottom 90% of artists and when someone downloads free music from one of the top grossing 10% of artists, the would-be revenue should be re-distributed to the bottom 90% during the users free trial. Taylor said herself that it wasn't about her, but about small artists trying to break through. I'd like to see her put her money where her mouth is, but hey, if it's all about money tha…

Or they could just promote the up-and-comers more aggressively. Instead of a redistribution of wealth (which would be talent agnostic) go for a redistribution of coverage.

Also, if revenue was diverted completely from top artists to everyone else, what reason would there be for any of those top artists to be there? (Other than as a loss-leader for live shows and a "giving back to the community" sort of charitable thing)

Either way I doubt Apple Music would take off if they told the top artists that they were going to full Robin Hood on them.

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#45

Musicians can complain when they want a bigger cut and it's fixed the next day. App developers and content producers get emailed 'we are taking more out of your cut' or 'if you don't want us to show ads near your content, reply to this email with "opt out"'

It's not that musicians can complain when they want a bigger cut and get it fixed the next day, it's that unicorn musicians can - like Taylor Swift.

Apple Gets:

Credit for throwing artists a bone. / Extended publicity for their new music service. / Credit for pleasing TS who has a lot of fans who would also be good customers for Apple

TS Gets:

Publicity / Sales for her new album / Credit for sticking up for artists

Seems like a win-win for both parties. I doubt the revenue lost would have been significant. Anyone have numbers?

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#46
post #18

I don't understand why everybody is reporting this as "Taylor Swift". Shouldn't it be "Taylor Swift's Management" or "Taylor Swift's Lawyers". She obviously didn't plan this.

Why is that obvious? It seems quite insulting to presume that people don't speak for themselves.

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#47

Musicians can complain when they want a bigger cut and it's fixed the next day. App developers and content producers get emailed 'we are taking more out of your cut' or 'if you don't want us to show ads near your content, reply to this email with "opt out"'

The big difference is that Apple has a monopoly on distributing iOS apps. In music, Apple has to complete with other music streaming services and other channels, so they have to be competitive to get artists to sign up for Apple Music.

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#48
Yesterday, I made the comment that there has to be a negative value of this PR and the infrastructure to combat it. IF the value to just capitulating and paying these artists earns them more goodwill, more artists, and in turn more subscribers/profit it is an easy trade. I am sure some actuary /ies must have run the numbers and figured this out.

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#49

Earlier quoted context omitted.

It's not that musicians can complain when they want a bigger cut and get it fixed the next day, it's that unicorn musicians can - like Taylor Swift.

Apple Gets: Credit for throwing artists a bone. / Extended publicity for their new music service. / Credit for pleasing TS who has a lot of fans who would also be good customers for Apple TS Gets: Publicity / Sales for her new album / Credit for sticking up for artists Seems like a win-win for both parties. I doubt the revenue lost would have been significant. Anyone have numbers?

Oh, absolutely. This is freebie PR for everyone involved.

What I meant to imply is that the PR is only valuable because it is a musician with the brand value (and public presence) of Taylor Swift.

And, what I mean by that is that if smaller brand musicians complained (as I think would have been inevitable) nothing would change until a larger brand also complained (which would also have been inevitable).

Re: Apple Says “We Hear You Taylor Swift”, Will Pay Musicians During Free Trial

#50

Some professional photographer is calling Taylor Swift out on her hypocrisy. http://nextshark.com/an-open-response-to-taylor-swifts-rant-...

Isn't that apples to oranges? I would think it goes like this:

I want to have pictures taken of me during a performance. But I cannot take pictures of myself while performing. So I pay a photographer to take those pictures for me. They are my pictures. I don't care that you took them, I don't care WHO took them. They are mine because I paid you to take them for me.

Just like when an app developer makes an app on their own, they get to reap the rewards. If someone pays you to create an app for them, don't complain when it takes off and you don't get paid royalties on top of that. You also don't get to sell that app again on the side.

Post reply on HN