well, what makes an official looking device safe? ATM and gas station skimming is a big issue.
do they do restaurant payments different in the UK? would you simply hand your card over to a waiter to pay a bill? what prevents the waiter from just writing down your info? you wouldn't even see a device there.
i think that its just an issue of trust. you won't necessarily trust someone with a hacked together device on a street corner, but if its your cousin jim's glass blowing sculpture store, you'll probably trust anything they run your card through.
plus, in the US at least, we have a fairly robust consumer protection on cards. if you suspect your card to be compromised or see a charge on it you know isn't yours, dispute it and you'll probably have your issues resolved satisfactorily.