Earlier quoted context omitted.
But it's still mostly bullshit, though, especially coming from a company using closed source software for most of its products. Nobody can really tell what they are collecting, what they do with it and how much of it they share with third parties (including governments). If you google a bit, I bet you will find similar speeches from every single big company CEO these past years: "Privacy is our number one priority, b…
> All these companies are in it to win your private information, The companies he Tim Cook described, that offer "free" services and data-mine/aggregate/sell your personal information to fund the business? Yes. Apple has a vested interest in not collecting, analysing, aggregating and using the vast amounts of private information other companies do: they're seen by many as a premium brand, where you pay a bit more and…
Do you seriously believe that? They are doing this non stop. Not a month goes by without my iPad requesting my iCloud password so it can back up my entire tablet, even though I've repeatedly declined to provide it.
They are collecting and analysing PII data all the time. They need it because it's an arms' race. They will only stop if compelled to do so by governments or by a privacy scandal.
> "We" are not all prepared to hand over private information.
Unless you tell me you never, ever use a search engine (not just Google, could be Bing or Yahoo or whatever), I am pretty sure you are in denial about that compromise. You are giving away private information all the time, you just don't realize it, or you are okay with the fact that "Getting good search results for this query is worth Google logging my IP".