I would've never understood the appeal of these anonymous apps over something like Reddit (in which you can be as anonymous as you'd like) if I hadn't had a job on campus, where YikYak is well-frequented, and a far better source of breaking trivial news (i.e. what is all that yelling outside about?) than anything else...using YikYak periodically has made me realize again how easy it is to underestimate the appeal of…
Recently, we did some analysis (sensitivity, type, potential audience and linguistic characterists) on the content posted on anonymous social media like Whisper [0]. Most of the posts were about Confessions, Relationships, Meetup and QnA/Advice.
[0] http://socialnetworks.mpi-sws.org/papers/anonymity_shades.pd...