Earlier quoted context omitted.
Having played both WoW and Guild Wars 1 (not 2), I think Guild Wars 1 had the best solution of them all -- virtually all the content in the game is "max level" endgame content. They don't use the mechanic of more and better gear as a reward, so content doesn't get obsoleted by that.
> They don't use the mechanic of more and better gear as a reward, so content doesn't get obsoleted by that. Interesting. What do they use instead? Most games use either gear or something akin to gear (like ships in Eve).
Max level armor/weapons are easily attainable by anyone in GW1 but if you want fancy looking stuff you're going to have to work for it. Makes the game a lot more skill based instead of grind based. Works very well for GW1 PvP.