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How Beats by Dre played you like a fool

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31–40 of 139 posts

Re: How Beats by Dre played you like a fool

#31
post #9

Isn't this just same old same old? We have a fantastic independent coffee shop at the end of our road. When a major coffee chain opened a few doors down, I asked him if he was worried. His reply: "No. The kind of people that drink coffee in Starbucks don't pay for coffee in independent coffee shops.". It's the same here. Beats' target market is not people that love good quality headphones, but people that want fashio…

Interestingly, both Starbucks and Beats have prices similar to nice, higher-end products in their respective markets.

Re: How Beats by Dre played you like a fool

#32

Sennheiser HD 280 Pros - best headphones for under US$100. Balanced sound, good isolation, responsive and clean, comfortable for long sessions. http://en-us.sennheiser.com/professional-dj-headphones-noise... http://www.amazon.com/Sennheiser-HD-280-Pro-Headphones/dp/B0... I just don't understand purchasing headphones as a fashion statement. I read it as "I want you to know I like popular brands over high quality and m…

You don't buy beats for the sound, you buy beats to signal your tribal membership. People go to extraordinary lengths to join groups and send this membership signal. It's almost instinctual and done without a lot of thinking and good marketers know how to leverage this.

It's dumb, but it is what it is, and people wrap an awful lot of their identity up in their chosen tribe rather than just being themselves.

Re: How Beats by Dre played you like a fool

#33

I lost a lot of respect for Apple when they bought them. Beats are what a lot of Apple haters used to accuse them of being, overpriced junk that caters to gullible fashion victims. I won't be switching to their new music service.

I still wouldn't by them, since I dislike looking like a tool, and in every category there is a better option, but take a look at these measurements for the Studios: http://www.head-fi.org/products/beats-studio-over-ear-headph...

It was once fashionable to wear them, now its fashionable to hate them. Truth is, they have gotten better - a lot.

Re: How Beats by Dre played you like a fool

#34

Whilst I dislike Beats, I admire them a lot. They entered a market where every company was focusing on sound quality first, aesthetics second and they came in with a new take: headphones should look good (I actually dislike the style but a lot of young people seem to love it), and should have a lot of bass to make certain types of music - music listened to by young people - sound good (again, I dislike this but many…

> certain types of music - music listened to by young people

Can I feel old now? Where's my lawn?

> People aren't buying the headphones for the sound quality, they're buying it for everything else.

I find this worrying, really. Are we so desperate to consume that we're willing to buy shit just for sake of buying?

Re: How Beats by Dre played you like a fool

#35
post #23

Sennheiser HD 280 Pros - best headphones for under US$100. Balanced sound, good isolation, responsive and clean, comfortable for long sessions. http://en-us.sennheiser.com/professional-dj-headphones-noise... http://www.amazon.com/Sennheiser-HD-280-Pro-Headphones/dp/B0... I just don't understand purchasing headphones as a fashion statement. I read it as "I want you to know I like popular brands over high quality and m…

And for the cost of Beats I know I could spend c.£170 and get Sennheiser HD25s which are the best headphones I've ever used and I believe a lot of other people agree. This is nearly half the price of some Beats models.

Best for DJs perhaps. But certainly no the best headphone for sound reproduction / comfort.

But thats the thing, there is no best headphone.

Best for DJs Best for producers Best for listening Best comfort when wearing for 8 hours a day Best for travelling with Best for bass Best neutral sound

Re: How Beats by Dre played you like a fool

#36

Sennheiser HD 280 Pros - best headphones for under US$100. Balanced sound, good isolation, responsive and clean, comfortable for long sessions. http://en-us.sennheiser.com/professional-dj-headphones-noise... http://www.amazon.com/Sennheiser-HD-280-Pro-Headphones/dp/B0... I just don't understand purchasing headphones as a fashion statement. I read it as "I want you to know I like popular brands over high quality and m…

Are there any recommendations for headphones that's aren't balanced? I'm not a studio engineer and prefer the heavy bass honestly

Re: How Beats by Dre played you like a fool

#37
post #34

Whilst I dislike Beats, I admire them a lot. They entered a market where every company was focusing on sound quality first, aesthetics second and they came in with a new take: headphones should look good (I actually dislike the style but a lot of young people seem to love it), and should have a lot of bass to make certain types of music - music listened to by young people - sound good (again, I dislike this but many…

> certain types of music - music listened to by young people Can I feel old now? Where's my lawn? > People aren't buying the headphones for the sound quality, they're buying it for everything else. I find this worrying, really. Are we so desperate to consume that we're willing to buy shit just for sake of buying?

It's not for the sake of buying; it's for the sake of showing them off. Like we did with jewelry for millennia.

Re: How Beats by Dre played you like a fool

#38

Whilst I dislike Beats, I admire them a lot. They entered a market where every company was focusing on sound quality first, aesthetics second and they came in with a new take: headphones should look good (I actually dislike the style but a lot of young people seem to love it), and should have a lot of bass to make certain types of music - music listened to by young people - sound good (again, I dislike this but many…

I completely agree. The typical Beats buyer who just want nice looking headphones that sound kickin'. Shame on their competitors for failing to understand their audience.

(And personally I wouldn't put much stock in what the audiophiles think. The homoeopathy-grade "facts" and "truths" which pervade much of the audiophile world are in my opinion far more contemptible.)

Re: How Beats by Dre played you like a fool

#39
I find the Beats-bashing to be very suspect.

It's funny how a hobby (hi-fi, audiophile, whatever you want to call it) dominated by white men just happens to get so incensed over something marketed by and to the urban crowd.

Why aren't we angry about every other thing that's endorsed by celebrities? Why this one in particular? I don't think the folks behind Activia yogurt "played everybody for a fool" or "had us over a barrel from the beginning" because they hired Jamie Lee Curtie as a spokesperson. They certainly didn't spend their budget on inventing a better tasting yogurt or one with different cultures in it, that's for sure.

"Sound quality" is not a great reason to pick on Beats. Most headphones and speakers (under $1000 or so) aren't even trying to sound neutral; they're intentionally boosting certain frequencies and suppressing others. Beats headphones are obviously massively boosting the bass, but this isn't any less "accurate" than, say, your average Grado headphones and many enthusiasts (myself included) really enjoy those things.

Marco Arment had the perfect analogy, I think.

  "Beats did to headphones what Starbucks did to coffee: 
  while they’re not the best, they’re a huge upgrade from
  what most people were using before, and they’ve   
  dramatically increased the market and mainstream 
  acceptability of spending $200–400 on full-sized 
  headphones and wearing them in public."
While the changes brought by Beats and Starbucks haven't been entirely positive, even if you don't like them, they've definitely expanded the market. The net effect of Beats is that there are TONS of great headphones on the market now, more than there were ten years ago. For a guy like me who's a fan of that stuff that's good news even though I'm not a Beats customer.

Re: How Beats by Dre played you like a fool

#40
post #31
post #9

Isn't this just same old same old? We have a fantastic independent coffee shop at the end of our road. When a major coffee chain opened a few doors down, I asked him if he was worried. His reply: "No. The kind of people that drink coffee in Starbucks don't pay for coffee in independent coffee shops.". It's the same here. Beats' target market is not people that love good quality headphones, but people that want fashio…

Interestingly, both Starbucks and Beats have prices similar to nice, higher-end products in their respective markets.

Exactly. They both focus on design and marketing, on giving users more conspicuousness in their 'conspicuous consumption'. If you want people to know that you pay a lot for coffee, then coffee in a generic white cup is missing a key feature.
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