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How Beats by Dre played you like a fool

pulseradio.net

1–10 of 139 posts

Re: How Beats by Dre played you like a fool

#3
I consider myself a bit of a an audiophile, and always argued that beats headphones are inferior. Their balance is abysmal, way too bass heavy, and shit plastic design. They however mastered marketing, which as it turns out wins the "game". My choice of headphones are Sol Republic (http://solrepublic.com/tracks-hd-on-ear-headphones-with-v10-...) or a nice German Sennheiser.

Re: How Beats by Dre played you like a fool

#7
It just shows the power of good marketing really.

Audiophiles will rant and rave about the poor quality of the headphones, and rightly so. I've not used Beats but it's pretty obvious from the reviews I've read that Beats headphones are overpriced crap.

However, I don't believe Dre played anybody like a fool. He and his co-founder simply understood that there was a gap in the market for "fashionable" headphones, and so he used his name and connections to make that happen.

It's an incredibly basic approach to launching a new product in an established market and I'm sure many other companies have sold overpriced crap in other industries to a wide consumer base for lots of $$$'s using the same technique.

Edit: Fixed typo

Re: How Beats by Dre played you like a fool

#9
Isn't this just same old same old?

We have a fantastic independent coffee shop at the end of our road. When a major coffee chain opened a few doors down, I asked him if he was worried. His reply: "No. The kind of people that drink coffee in Starbucks don't pay for coffee in independent coffee shops.".

It's the same here. Beats' target market is not people that love good quality headphones, but people that want fashionable headphones.

You can see the same argument over cars, phones, clothes, luggage, etc. It's hardly new.

Re: How Beats by Dre played you like a fool

#10
post #2

And now we know that pulseaudio.net uses CakePHP as their web framework. http://i.imgur.com/BbR63sK.png They should turn debug off.

First, it’s “pulseradio.net”, not “pulseaudio”.

Second, what framework anyone uses is hardly a secret – anyone can see that, either by looking at the source code, or by simply installing the Wappalyzer browser extension.

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