How Beats by Dre played you like a fool
pulseradio.net
How Beats by Dre played you like a fool
1–10 of 139 posts
Re: How Beats by Dre played you like a fool
#2They should turn debug off.
Re: How Beats by Dre played you like a fool
#3Re: How Beats by Dre played you like a fool
#4Re: How Beats by Dre played you like a fool
#5I won't be switching to their new music service.
Re: How Beats by Dre played you like a fool
#6My laptop has a Beats by Dre logo for some reason, I have no idea why because the sound quality is no better than any other laptop I have used with bog-standard speakers.
Re: How Beats by Dre played you like a fool
#7Audiophiles will rant and rave about the poor quality of the headphones, and rightly so. I've not used Beats but it's pretty obvious from the reviews I've read that Beats headphones are overpriced crap.
However, I don't believe Dre played anybody like a fool. He and his co-founder simply understood that there was a gap in the market for "fashionable" headphones, and so he used his name and connections to make that happen.
It's an incredibly basic approach to launching a new product in an established market and I'm sure many other companies have sold overpriced crap in other industries to a wide consumer base for lots of $$$'s using the same technique.
Edit: Fixed typo
Re: How Beats by Dre played you like a fool
#8Re: How Beats by Dre played you like a fool
#9We have a fantastic independent coffee shop at the end of our road. When a major coffee chain opened a few doors down, I asked him if he was worried. His reply: "No. The kind of people that drink coffee in Starbucks don't pay for coffee in independent coffee shops.".
It's the same here. Beats' target market is not people that love good quality headphones, but people that want fashionable headphones.
You can see the same argument over cars, phones, clothes, luggage, etc. It's hardly new.
Re: How Beats by Dre played you like a fool
#10And now we know that pulseaudio.net uses CakePHP as their web framework. http://i.imgur.com/BbR63sK.png They should turn debug off.
Second, what framework anyone uses is hardly a secret – anyone can see that, either by looking at the source code, or by simply installing the Wappalyzer browser extension.