Why isn't california using the same technology people use for almost every other scarce resource? Markets. If you raise the price of water, people will start using less. I suspect there are some political reasons why this is not happening.
There's a good post on marginal revolution that puts California in some perspective. http://marginalrevolution.com/marginalrevolution/2015/03/the... > As David Zetland points out in an excellent interview with Russ Roberts, people in San Diego county use around 150 gallons of water a day. Meanwhile in Sydney Australia, with a roughly comparable climate and standard of living, people use about half that amount. Trust…
78 cents per 150 gallons is $1.37 per cubic meter. Here in North Europe, where we have no shortage of water whatsoever, we pay €1.34 per cubic meter. In addition to that we pay €1.66 per cubic meter as "wastewater management fee" (and yes, you have to pay wastewater management fee even for water that you use for watering plants, something that doesn't need wastewater management at all).
So, San Diego residents pay less than half the price of here? Wow.
(Not that the more than double cost would be a problem here, as the average consumption per person is 100-150 litres depending on whether people live in detached houses or blocks of flats. People in blocks of flats consume much more water on average, and even that is only about a quarter of the San Diego figure you quoted.)