A lot of people still struggle with portion control and this method will give hope to many people. Calorie-dense foods psychologically bring us comfort so this will allow people to continue to eat them while still cutting calories. In the end, this translates to real weight loss assuming people don't pile on the calories elsewhere.
Calorie-dense foods psychologically bring us comfort Am I the only one disturbed by this statement? Sure, many people are conditioned to get emotional comfort from eating, but I've seen no evidence it's hard wired. I'm not saying one should hate food, but I find it as unhealthy to have a relationship with food where you use it to fill an emotional void, and I suspect it's a major cause of obesity in places like Ameri…
To make it even worse, things that make us feel good are things we can get in the habit of doing (i.e. addicted) very easily. To make it even worse, you have to eat. If you're addicted to marijuana (assuming it's purely psychological addiction here) you don't have to smoke a less fulfilling joint every day (reminding you of the more fulfilling joint you could be smoking), you can just quit cold turkey (which is also hard but less so). A lot of obese people are literally addicted to unhealthy food since it provides so much more stimulus than our brains were evolved to handle.
And to make it even worse, being obese tends to lead to low self-esteem and a common way to assuage self-esteem issues is to engage in pleasurable activity... like eating more unhealthy food. It's a vicious cycle of eating poorly, getting fat, then eating poorly to comfort oneself, getting fatter, eating more, etc. It can be very difficult to break the cycle, both because of the super-stimulatory nature of the food and because it's impossible to just quit eating cold turkey. Every healthy meal is a reminder of the addiction you could be feeding and with the high availability of poor food (especially in the US), it's even harder to stay healthy.
In short, we are of wired to find bad food comforting in a roundabout way, and the problem is far harder than you give it credit for.