A lot of people still struggle with portion control and this method will give hope to many people. Calorie-dense foods psychologically bring us comfort so this will allow people to continue to eat them while still cutting calories. In the end, this translates to real weight loss assuming people don't pile on the calories elsewhere.
Am I the only one disturbed by this statement? Sure, many people are conditioned to get emotional comfort from eating, but I've seen no evidence it's hard wired. I'm not saying one should hate food, but I find it as unhealthy to have a relationship with food where you use it to fill an emotional void, and I suspect it's a major cause of obesity in places like America. If an obese person lost their emotional attachment to food and stopped eating unconsciously, I'd be surprised if they didn't drop to a healthy weight.