I posted this link few days ago and it didn't had any traction
Ableton Live Developers at Work [video]
81–90 of 96 posts
Re: Ableton Live Developers at Work [video]
#82This style of video is the future of marketing, though I would tone (ha!) it down a bit. It is like a personal brand for a corporation, giving a soft persona to a logo and a product. Another, absolutely brilliant move by Ableton was to host a MOOC, https://www.coursera.org/course/abletonlive
Completely agree. I'm not that tuned into the marketing industry at the moment, but have wondered for a while why we haven't seen more news organizations branching into marketing. I can see that there would probably be concerns with conflicts of interest, etc. But if done right (ie. keeping the marketing branch separate but connected) I think it would be a great match. My reasoning? Companies don't just want commerci…
What you describe is very much a thing. Variations of the basic concept exist under terms like "advertorial", "sponsored content", and "native advertising". At HuffPost, where I work, we have something called Partner Studio [1] [2], where people in our organization will produce such content for brands. Companies also often use PR firms to generate and pitch stories for journalists. It's pretty common for PR firms to hire journalists.
[1] http://digiday.com/publishers/huffington-post-branded-conten...
Re: Ableton Live Developers at Work [video]
#83This style of video is the future of marketing, though I would tone (ha!) it down a bit. It is like a personal brand for a corporation, giving a soft persona to a logo and a product. Another, absolutely brilliant move by Ableton was to host a MOOC, https://www.coursera.org/course/abletonlive
> Another, absolutely brilliant move by Ableton was to host a MOOC
I'm sorry but I believe you're mistaken. I googled and could not find any evidence that Ableton had anything to do with the Coursera MOOC whatsoever.
Most of what I did find suggests that it's run by (and for) Berklee College of Music. (So our point about MOOCs as marketing could still be valid, as Berklee has a big online program, most of which is not free.)
Re: Ableton Live Developers at Work [video]
#84While this video is of course a giant job ad, it's still pretty interesting - Ableton seems like a great company and Live is an outstanding product. Really, even if music production isn't anything you'd see as a hobby for yourself, Live and Max might still offer lots of fun and a welcome change of setting for any curious developer.
Tbh, if Ableton were such a great place to work at and live a great product, several core devs wouldnt have left to start Bitwig. I dont have any insights in the internas, but I would take the movie with a grain of salt. It is advertising, after all, not a documentary.
Considering they are in the music production buisness I don't think you can draw such a conclusion. There is an artistic factor maybe less common in other software companies. Most of these people are musicians and Bitwig is implementing some unique approaches to the creative process. Kind of like a solo album for the devs.
Re: Ableton Live Developers at Work [video]
#85Becaue Ableton Live is not available for Linux, I finally tried Bitwig Studio, what was a very refreshing change of perspective. Before I tried it I had lots of doubts and a feeling of "no, this can never work out, you need Live, nothing can be better". But it was a big surprise - it feels like Live done right, without the awkwardness. Since then I am so happy that I can use pro music production software on top of linux, I have not looked back into my Ableton setup for months now.
Linux is such a win for me, works much better, most stable, quick and fluid system I have ever used, I do not want to change back to windows or osx. I hope Bitwig will survive and finally bring some more long term attention to the linux audio stack, which seems to be much better choice for making a computer a music machine.
Re: Ableton Live Developers at Work [video]
#86Presumably an unintended consequence, but if I ever found myself needing this software, after watching this video I can't imagine myself pirating it . Ditto for games whose developers I've seen in documentaries (like Indie Games The Movie). I guess this video is mainly for recruiting, but showing users the people behind the software seems like it would have lots of side benefits. (I mean I haven't pirated anything in…
Pirating software of this kind is often not about "stealing with evil intent" but more about "I literally have no money but want to mess around with this software for personal use." It's a marketing video. "cue happy moment"..."cue warm and fuzzy employee interaction". It might make some people want to pirate the software even more! That said, you can't pirate the Ableton Push hardware, which is where it's at for thi…
I agree. I pirated Live long time ago, and that's the reason why I now have bought Push, then upgraded Live to "regular", and then to "maximum" version.
p.s.: preparing to buy Komplete now for their FM8 and Massive :)
Re: Ableton Live Developers at Work [video]
#87Ableton couldn't find a single talented female developer on their team to speak on the video?
Why is that important at all? Don't be pesky.
Re: Ableton Live Developers at Work [video]
#88What a great video, so much passion going into building the software to help musicians reach their potential.
We have the same goal at Splice, but we're focused on connecting the music creation process. Our core offering is a version control system for Ableton (Logic, Garageband & FL Studio also supported). You can also publicly share your sessions with our community.
Here is what a public release looks like:
https://splice.com/henryfong/henry-fong-j-trick-scream-origi...
Re: Ableton Live Developers at Work [video]
#89Looks like a nice work environment. Obviously not as relaxed as that all the time in real life, but they seem to emphasize modularity and transparency in the code base.
Re: Ableton Live Developers at Work [video]
#90Earlier quoted context omitted.
Perhaps, but I've never shit on the floor, so I've got that going for me.
If you think dogs just randomly poops on the floor you really don't know much about dogs. I really don't understand people who hate animals. To be honest they are sociopaths in my eyes.
I love dogs, but I agree that quite often office dogs are not "handled properly" and are poorly trained because there is no real specific person in charge of taking care of him.
You also can't ignore the fact that many people are likely going to have allergy issues. It's difficult to find a dog that a large number of people will be OK with.