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Ableton Live Developers at Work [video]

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Re: Ableton Live Developers at Work [video]

#71

Post by vermooten »

sitkack wrote: post #2

This style of video is the future of marketing, though I would tone (ha!) it down a bit. It is like a personal brand for a corporation, giving a soft persona to a logo and a product. Another, absolutely brilliant move by Ableton was to host a MOOC, https://www.coursera.org/course/abletonlive

The 3 videos they did with Minilogue took things to a new level. In one they had Minilogue describing their setup obviously with Live at the centre of things: https://www.youtube.com/watch?v=baMs9P50J-w

Then a video of them 'jamming' (a suspiciously well-produced jam, but I'll let that one go) https://www.youtube.com/watch?v=qgiL7lsIATA

Then the genius part. The third video had the band describing their philosophy to making music, and to life. One commenter wrote "This changes everything" https://www.youtube.com/watch?v=58BHEAleNHs

Re: Ableton Live Developers at Work [video]

#73

Post by heyalexej »

Buge wrote: post #46

They say they're a German company. Is it common for them to mostly speak English?

Berlin's startup culture is very international with employees from all around the world. Not really different to any other tech hub I know of. So English is the company's operating language, especially for global players like SoundCloud, Wooga, Ableton etc.. There are few companies in the tech sector who have German as their corporate language - and those mostly target the German market only.

Re: Ableton Live Developers at Work [video]

#78

Post by exodust »

fenomas wrote: post #60

Presumably an unintended consequence, but if I ever found myself needing this software, after watching this video I can't imagine myself pirating it . Ditto for games whose developers I've seen in documentaries (like Indie Games The Movie). I guess this video is mainly for recruiting, but showing users the people behind the software seems like it would have lots of side benefits. (I mean I haven't pirated anything in…

Pirating software of this kind is often not about "stealing with evil intent" but more about "I literally have no money but want to mess around with this software for personal use."

It's a marketing video. "cue happy moment"..."cue warm and fuzzy employee interaction". It might make some people want to pirate the software even more!

That said, you can't pirate the Ableton Push hardware, which is where it's at for this latest generation of Live. The Push really is a nice piece of hardware - probably because Akai was behind the engineering.

Re: Ableton Live Developers at Work [video]

#79

Post by orbifold »

pistle wrote: post #50
orbifold wrote: post #33

Earlier quoted context omitted.

This is a company located in Germany, there are almost no non white people here...

I call doener kebab on that. Almost 10% are from Turkey. Depends on what you mean by almost.

It is less than 10% in Berlin and most of them are second or third generation descendants of immigrants and most definitely white Germans "mit Migrationshintergrund".
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