I am amazed at the dollar amounts the give. I never expected it to so much to market such a service. The technology side I could see, expanding their reach and such.
Netflix Long Term View
11–20 of 181 posts
Re: Netflix Long Term View
#12Winning moments of truth We strive to win more of our members’ “moments of truth”. Those decision points are, say, at 7:15 pm when a member wants to relax, enjoy a shared experience with friends and family, or is bored. They could play a video game, surf the web, read a magazine, channel surf their MVPD/DVR system, buy a pay-per-view movie, put on a DVD, use a piracy service, turn on Hulu, or launch Netflix. We want…
Although I use Netflix all the time, it's in spite of their app. Outside of the "my list" I've curated myself, 98% of the things the Netflix app shows me, I'm not really interested in. I feel like that ratio could easily be made better if they allowed me to mark things I'm not interested in and never show me those things again + apply machine learning to display a better personalized catalog.
Whenever I use Netflix I always feel like there is a lot of content locked away and I have to dig past the same stuff it always shows to find stuff I'm interested in.
Re: Netflix Long Term View
#13Winning moments of truth We strive to win more of our members’ “moments of truth”. Those decision points are, say, at 7:15 pm when a member wants to relax, enjoy a shared experience with friends and family, or is bored. They could play a video game, surf the web, read a magazine, channel surf their MVPD/DVR system, buy a pay-per-view movie, put on a DVD, use a piracy service, turn on Hulu, or launch Netflix. We want…
They have nailed the experience when it comes to UI not still have a ways to go in terms of discovery. Netflix makes it easy to continue where I've left off, play something I've saved, and fully takes advantage of every piece of context that I have actively provided. However if over time I have gotten lazy or no longer give Netflix this valuable information, then what I am presented with gets stale and my routine of going to Netflix becomes compromised.
Re: Netflix Long Term View
#14I am amazed at the dollar amounts the give. I never expected it to so much to market such a service. The technology side I could see, expanding their reach and such.
$800M just ain't what it used to be.
And persuading potential customers who are not naturally inclined toward your service is much harder & more costly than attracting those seeking what you provide.
Re: Netflix Long Term View
#15My family uses netflix. I don't. Every time I want to watch something I cannot find it. 10,000 titles is nothing in a world where The Simpsons has several hundred. Netflix needs more and deeper content.
I won't admit to ever downloading something without full written permission of the copyright holder, carved in stone and witnessed by three saints, but last night I did watch "Black Books" after not finding it on Netflix or any other service.
(If you are a fan of 'Father Ted' or 'The IT Crowd', Black Books was done by the same people and contains many of the same jokes.)
Re: Netflix Long Term View
#16"long-term-view.cfm"!? Cold Fusion? That's still a thing?!
Re: Netflix Long Term View
#17So, what is happening faster:
1) Deployment of AFFORDABLE highspeed broadband
or
2) Decreasing local storage costs
Why do I need to stream something if I can store 6TB of data locally for less than $150 (and decreasing daily).
How much storage space will $200 buy you in 10 years? And how many decades of video and audio could one store on such a device?
Re: Netflix Long Term View
#18One of the things they bring up, which is that apps are replacing channels, annoys me. I'd rather do a global search and then present me with delivery media (channels/apps/whatever) instead of having to pick the app and then do individual searches. It's a pain point.
Also, if they want to capture the hotel market, I mean people on the road staying in temp accommodation, they'll have to deliver blue content (or yellow as they say in Asia). People on the road want pornographic content, more so than at home. Their current most likely option is to get it at high markup via hotel operator delivery systems.
Re: Netflix Long Term View
#19Winning moments of truth We strive to win more of our members’ “moments of truth”. Those decision points are, say, at 7:15 pm when a member wants to relax, enjoy a shared experience with friends and family, or is bored. They could play a video game, surf the web, read a magazine, channel surf their MVPD/DVR system, buy a pay-per-view movie, put on a DVD, use a piracy service, turn on Hulu, or launch Netflix. We want…
The netflix app is great - on a tablet.
Unfortunately their PS3/4 apps kind of suck, because they took their design cues from tablet. It became much less usable after they did away with simple browsing and lists, and only various 'popular genre X' top-few selections are shown by default.
If you know what you're looking for, it's easy to search (though chances are you won't find it these days...). If you want to explore and discover, it's much harder.
I also wish they'd implement rentals. When we decide to watch a specific movie, these days we will as often as not skip Netflix entirely and go directly to Amazon Prime- because they, typically, will have it available as a rental if not for free.
(Also, firefox says "movie" isn't a word... how odd...)
Re: Netflix Long Term View
#20This is a great write-up and a wonderful precedent for netflix to set. That being said, I feel the post is mostly promises, as Netflix is in the middle of another year-long 'content desert'. I cant remember the last time I got excited about The Matrix or Iron Man coming back into the queue. My process is to check http://instantwatcher.com/ and then go to netflix. The thing is I've been disappointed by whats at the to…
I don't see Amazon's model as less consumer-friendly - particularly as I remember well the days of having to go to the local video rental place, making sure to return it on time, paying late fees, etc.
I'm happy to pay $3-5 for a few days in which to watch a movie, and then not think about it when I'm done. The price is right, and the convenience can't be beaten.