11–20 of 146 posts
Back when we were kids there was only one type of Lego, the type that was meant for everybody. Now they have their own line for girls, Lego Friends. And Lego Friends is just stupid http://seasonaldepressioncomic.com/2014/12/06/lego-friends/
What comes first, the desire for gendered products or the gendered products?
Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity. Today's Lego has 33 product lines: http://www.lego.com/en-us/products When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you…
Looking at the two boxes on the poster, they don't look that "universal" - it's a truck and the other one a house. Today's boxes I guess are just better categorized, but not that different.
Back when we were kids there was only one type of Lego, the type that was meant for everybody. Now they have their own line for girls, Lego Friends. And Lego Friends is just stupid http://seasonaldepressioncomic.com/2014/12/06/lego-friends/
A web search tells me that whether this is actually true depends on your age in a somewhat odd, nonlinear way. Lego has tried having a product range specifically for girls on and off since the late '70s. Their first attempt didn't last very long but the followups did better. Apparently Lego Friends is the most successful one yet.
Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity. Today's Lego has 33 product lines: http://www.lego.com/en-us/products When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you…
Maybe if sales for these things werent so high they wouldnt have done it, whose fault is it really Lego or the consumer? I certainly dont want companies deciding for me.
Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity. Today's Lego has 33 product lines: http://www.lego.com/en-us/products When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you…
Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity. Today's Lego has 33 product lines: http://www.lego.com/en-us/products When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you…
You should also mention though that Lego still make and sell a lot of universal building sets.
In Lego stores there are walls of bricks where you can select any bits you want.
Yes, there has been a big rise in themed and licensed sets, and yes, some of them have specialised building parts that you can only really use in the set.
But that's just part of the trend over the last few decades from generic products to branded products. Everything has to be branded... I even saw a "frozen" branded loom band set. I guess the loom bands are just colors associated with the movie? Even buying kids shoes these days they're mostly branded with superheroes, princesses, etc
You can enjoy building predefined models, and creating your own from buckets of bricks though. Both can co-exist nicely. The best thing is that Lego is still going strong.
Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity. Today's Lego has 33 product lines: http://www.lego.com/en-us/products When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you…
Looking at the two boxes on the poster, they don't look that "universal" - it's a truck and the other one a house. Today's boxes I guess are just better categorized, but not that different.
Today's boxes include too many specific pieces. Car hood, top, helicopter nose, etc. Pieces that can't be used for anything else that what they're designed for, and can't be replaced if lost.
So you can't take it appart to build something different.