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Lego’s 1981 Ad Campaign

joshsummers.co.uk

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Re: Lego’s 1981 Ad Campaign

#2

Post by pavlov »

Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity.

Today's Lego has 33 product lines: http://www.lego.com/en-us/products

When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you play within the existing marketeer-created universe. Less blank canvas, more coloring book with product placement.

Re: Lego’s 1981 Ad Campaign

#4

Post by agumonkey »

pavlov wrote: post #2

Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity. Today's Lego has 33 product lines: http://www.lego.com/en-us/products When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you…

They had no choice, the "univeral building blocks" patent ended not long ago, facing competition now, they had to find sustainable cash flow.

Re: Lego’s 1981 Ad Campaign

#5

Post by zeeshanm »

The cool thing about legos is you get instant gratification for building stuff. My 2-year-old nephew was building with legos the other day and you know what he said after he finished building: "moma." He was so happy he wanted to go show his mom what he had built. Isn't that beautiful?

Re: Lego’s 1981 Ad Campaign

#6

Post by ps4fanboy »

pavlov wrote: post #2

Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity. Today's Lego has 33 product lines: http://www.lego.com/en-us/products When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you…

Maybe if sales for these things werent so high they wouldnt have done it, whose fault is it really Lego or the consumer? I certainly dont want companies deciding for me.

Re: Lego’s 1981 Ad Campaign

#8

Post by ps4fanboy »

hpaavola wrote: post #3

Back when we were kids there was only one type of Lego, the type that was meant for everybody. Now they have their own line for girls, Lego Friends. And Lego Friends is just stupid http://seasonaldepressioncomic.com/2014/12/06/lego-friends/

What comes first, the desire for gendered products or the gendered products?

Re: Lego’s 1981 Ad Campaign

#10

Post by laurent123456 »

pavlov wrote: post #2

Both the product and the ad are highly representative of '70s Nordic social ethics and aesthetics. A single product line called "Universal Building Sets" is an almost Platonic ideal of democratic creativity. Today's Lego has 33 product lines: http://www.lego.com/en-us/products When your Legos are branded as "Chima", "Bionicle", "Ninjago", "Marvel(tm) Super Heroes" or "Disney(r) Star Wars(tm)", it's expected that you…

Looking at the two boxes on the poster, they don't look that "universal" - it's a truck and the other one a house. Today's boxes I guess are just better categorized, but not that different.
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