After that blog post of theirs where they called everyone who took advantage of the free option they provide "cheaters", why would I want to use or recommend a Linux distro that provides nothing but a shoddy OSX GUI ripoff?
By putting cheaters in quotes, you're putting words into their mouths. I didn't find the word cheaters on that page. They are making a solid point about the cost of open source software and about how free software isn't free.
"We want users to understand that they’re pretty much cheating the system when they choose not to pay for software."
And like, they have this on their home page:
"100% Free elementary OS is completely free, both in terms of pricing and licensing."
So it's weird to mention cheating or talk about making it harder to download for $0 while talking up the free pricing in their ad copy.
[1] https://web.archive.org/web/20150211113458/http://blog.eleme...