Which Companies Wasted the Most Money on Super Bowl Commercials?

Post by arthurgibson » Tue, Feb 10, 2015, 1:11 AM UTC

PhantomGremlin wrote: post #34

I've got a major disconnect with the "facts" at the beginning of this article: Super Bowl ad spots are expensive — ranging from $20M to $135M. ... The cost refers specifically to the Super Bowl ad spot, and not to production of the commercial. But Wikipedia[1] (and countless other links e.g.[2]) claim that a 30 second commercial cost about $4.5 million for the most recent Super Bowl. So how does an ad cost $135 milli…

Post by ctdonath » Tue, Feb 10, 2015, 5:05 AM UTC

icefox wrote: post #20

ctdonath wrote: post #18

Recalls a SB ad years ago, during the original Internet bubble: E-trade showed a dancing monkey, then the text "Well, we just wasted two million dollars. What are you doing with your money?" https://www.youtube.com/watch?v=BnQMq5wtZcg Gotta wonder what that cost them in lost business (you gonna invest with a group that brags about throwing money away?).

Gotta wonder what that won them in new business (you gonna invest with a group that had an add people were talking about more than a decade later?).

Post by freehunter » Tue, Feb 10, 2015, 4:56 PM UTC

urda wrote: post #26

freehunter wrote: post #24

Earlier quoted context omitted.

I thought Coke's commercial was a great response to last year, when there was such a backlash against including a gay couple in their advertising. It's one thing for 4chan to come in and ruin the day, but for an actual company with actual managers and employees to ruin another company's advertising campaign by quoting Hitler? That's crossing a line, unfortunately one that Gawker has crossed many times in the past. Ho…

The commercial last year was the one with 'America The Beautiful' and the backlash was having it sung in other languages besides English. Not really sure where you're pulling the gay thing from.