EDIT: did anyone persuade you to run Linux by using words like "Micro$haft"? Did anyone persuade you that some Apple functionality was sub-optimal by calling you a "fanboi"? /EDIT
There are broadly speaking three groups of people.
i) those who get vaccinations
ii) those who are unsure
iii) those who are anti vaccination
People sometimes assume that the people in group ii and in group iii and are deluded idiots who ignore all the evidence. Let's look at a real example of mass non-vaccination -- the MMR Autism hoax.
This involved a real but corrupt scientist who wrote a scientific paper but used faked data and published that paper in a respected medical journal, although they later withdrew it. That's not people believing in Unicorns! That's people thinking there's some scientific reason not to get that vaccination. Newspapers with their terrible reporting of science fed that fear. When the paper was retracted by the journal people don't know if that's because it's true but there's a technicality, or if it's false. At the point people were not aware of Andrew Wakefield's criminal corrupt behaviour.
Now try putting yourself in their position. Remember that Wakefield is still a scientist at that point; that although the paper is retracted you didn't know about the faked data. You have a bunch of your friends worried about whether they should get that vaccine or not, or whether they should get single vaccines instead of MMR. There are starting to be conflicting stories in the newspapers. And then, a group starts a website and members of that group start calling you a fucking idiot for even considering not vaccinating your child. They compare you to flat earthers and Yeti-watchers and alien abduction kooks. You know you're not like that, so already you've started to reject what they're saying. Some of your friends are sympathetic to you, reinforcing your doubts with phrases like "maybe there's nothing to it, but look at Bob - he was fine, he got the vaccine, and now he's Autistic" or "maybe there isn't anything to it but measles isn't that bad and do you really want to risk Autism" (and remember weak anecdotal evidence is rife on HN; and at least on HN user has suggested that measles isn't that serious).
I believe that mockery here pushes people away from information about vaccination and towards misinformation.
This example is tricky because of "hindsight bias". https://en.wikipedia.org/wiki/Hindsight_bias
This is the best document about the crook Andrew Wakefield -
http://tallguywrites.livejournal.com/148012.html
You might say that if you focus the mocking on group iii that people in group ii would want to avoid them. I think that people in group ii would feel themselves to be the target.
Also don't forget that people are not rational even when they claim to be. There are a bunch of areas where the science is very much clearer than in the early days of MMR (climate change) and you still have denialists who trot out arguments created by shills paid by a few large companies - the same shills that were used by the tobacco industry using the same tactics that delayed smoking controls for so long.