Earlier quoted context omitted.
Here is the product website with three promo videos on it: http://www.microsoft.com/microsoft-hololens/en-us
Reminds me of Google Glass's concept video: https://www.youtube.com/watch?v=5R1snVxGNVs I think Google over-promised initially which lead to many being underwhelmed with Glass. I hope Microsoft isn't making the same mistake here.
And given that most normal people would know that it was socially awkward to use it in public only "glassholes" remained. This meant that buying/wearing Glass tarnished you with that label and associated you with that group.