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Google Unveils a Tool to Check If Users Are Looking at Video Ads

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Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#41

Earlier quoted context omitted.

Install adblock, it blocks youtube video ads too

4OD, channel 4's on demand service in the UK, now detects if you're running adblock and prevents you from playing the video unless you disable it. This will soon be common to all as based services.

Except it only checks on page load. If you open the page with adblock disabled and then switch it on, it works.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#43
post #36
post #31

I am ad-tolerant. I find YouTube ads to be just weird and annoying. i) I get gambling ads. This is a sleazy destructive industry and people should have to opt-in to receive ads for gambling products. (Ditto alcohol). ii) I will queue up some obviously children's content for my son but get an adult's ad (eg ads for violent film) before that. This is fuckig stupid and it's disappointing that Google gets this wrong. iii…

Why is it just alcohol and gambling and not, say, cat food and toothbrushes? I understand you don't like alcohol and gambling, but how do you derive that others should be prevented from seeing what you don't like?

I am asking for a filter for my personal feed. I am mot asking for a filter for other people. Sorry I didn't make that clear. This has weak potential for a claim under English law. If I am a person with an addiction to alcohol I might ask YouTube to make a reasonable adjustment: not to show me alcohol adverts.

Allowing users some granularity over ads makes sense for everyone. I am never going to buy nor rent a car so showing me car ads is stupid. Allow me to opt out of seeing car ads and the advertisers save money and the content I'm watchig doesn't get negative associations and I am less likely to install ad blocking software.

But if I create a video and host it on YouTube I would want to prevent adverts for gambling or alcohol to appear next to that video. I'm not sure this is offerred by Google.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#44

Earlier quoted context omitted.

Install adblock, it blocks youtube video ads too

Ghostery + NoScript does just fine. Apparently people don't know but, NoScript also blocks flash, silverlight, and html5 videos/storage. I didn't even know Youtube had Ads until I went to a friend's house. Adblock is one of the worst plugins you can ever install if you still wish to use your browser without hogging resources.

NoScript is one of the worst plugins you can ever install if you want to have a modern web experience without per-site configuration. Meanwhile, Ghostery caused a number of web sites to stop working for me - commenting in particular, IIRC, but it's been a few years.

ABP could be better implemented, for sure, but mostly it just works.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#45

How about they start producing interesting content (emphasis on interesting) with a bit of product placement inside ? I don't want to watch 30s of publicity for something I don't like and will never buy (and it could even make hate the brand). But if you insert in the video non obnoxious product placement I can live with it. Example : I watched a cooking recipe yesterday. The cook emphasized 2 or 3 times the brand of…

> a _bit_ of product placement inside

This is the big problem. TV is the gold standard for advertising. That's where video advertising wants/needs to go in order to keep the same profit. Here in the US about 1/3 of a show is advertising of some form and about 1/4 is explicit "commercial break" 30 second spots advertising.

Can you imagine how any show can integrate that much advertising within the context of a show and have in retain its vibe. Imagine, for example, Gotham having one in every four minutes trying to tell you about boner pills, swiffer dusters, or toilet paper and still maintaining its dark mood? [Gordon Says, "... hold on, I have an erection that's lasted more than four hours. It's important I see my doctor now."]

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#46
post #25

Earlier quoted context omitted.

I always stay on tab to optimize for clicking Skip as soon as possible.

I don't want to be inflammatory, really, but i'm actually quite surprised that quite a few people on HN don't "own their box", so to speak (i'm referring to the people who are prepared to waste time staring at a button until it says "skip"). One aspect of this would be doing whatever is necessary to get their box not to do unwanted stuff like playing ads.

Nowhere I mentioned it was on my box. Looking at a 5-sec portion of an ad is part of the deal when you listen to music on Youtube.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#47

Earlier quoted context omitted.

Install adblock, it blocks youtube video ads too

4OD, channel 4's on demand service in the UK, now detects if you're running adblock and prevents you from playing the video unless you disable it. This will soon be common to all as based services.

4OD also serves ridiculous 2 minuet broadcast TV style blocks of Ads. This is why everyone runs AdBlock on their site, and why they fight a loosing battle to try a force people to view them.

Youtube adverts are tolerable, and sometimes i even watch past the 5 second skip if it is funny or interesting. 4OD ads get blocked outright.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#48
post #46

Earlier quoted context omitted.

I don't want to be inflammatory, really, but i'm actually quite surprised that quite a few people on HN don't "own their box", so to speak (i'm referring to the people who are prepared to waste time staring at a button until it says "skip"). One aspect of this would be doing whatever is necessary to get their box not to do unwanted stuff like playing ads.

Nowhere I mentioned it was on my box. Looking at a 5-sec portion of an ad is part of the deal when you listen to music on Youtube.

Not for me it isn't. I'm assuming it's your box which is decoding the ad and playing it to you, hence my remark.

On the other hand, if you're referring to listening to Youtube on a friend's box where you have no inclination to mess with things, consider my comment invalid :)

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#49
post #38

I allow Google to show me its own ads, which are strongly graphically constrained compared to regular web advertising. But video ads are just insufferably obnoxious.

The worst thing about video ads is the bandwidth wasted on them. Especially in a country with not-so-good internet, those seconds wasted on video ads are precious.

It also drives me crazy when they play an ad before you can watch what is effectively an ad that you chose to watch (trailers, previews, etc.)
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