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Google Unveils a Tool to Check If Users Are Looking at Video Ads

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Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#12
Facebook has a simple but clever way of tracking who is engaged with their video advertisements. Video ads auto play in the background without audio, the user has to click on the video to get audio. Presumably they're then able to track engagement by the number of users who specifically choose to watch the video with audio..

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#13
post #6

Simplest way to check whether people are looking at the ads is to make them all "skip to video in x seconds" ads, and then monitor for users who machine-gun said Skip button.

Don't they have that already? I see it in the App but never seen it on my PC because of µBlock.

Oh yeah, I hate them. Always to loud. Always unwanted. I'll find a way to block it on my phone too.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#14

Thank god for Minitube [1] and youtube-dl [2] . youtube-dl can download videos from not only YouTube, but over 500 different services. [1] http://flavio.tordini.org/minitube [2] https://rg3.github.io/youtube-dl/

Install adblock, it blocks youtube video ads too

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#15
post #12

Facebook has a simple but clever way of tracking who is engaged with their video advertisements. Video ads auto play in the background without audio, the user has to click on the video to get audio. Presumably they're then able to track engagement by the number of users who specifically choose to watch the video with audio..

and in the process suck down a bunch of wasted bandwidth. I hate it when a site auto-plays any video (or long audio), since i want to choose to not expend the bandwidth, but the choice is taken away from me.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#16
I wonder if this detects who uses Adblock Edge.

>“Video is the preferred means by which brand advertisers connect with their consumers,” Mohan said. “It’s a way to make them sort of laugh, make them think, have them make that emotional connection.”

pfffft. Sounds funny, since everyone I've ever heard anything about them from hates video ads like nothing else.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#17
post #15
post #12

Facebook has a simple but clever way of tracking who is engaged with their video advertisements. Video ads auto play in the background without audio, the user has to click on the video to get audio. Presumably they're then able to track engagement by the number of users who specifically choose to watch the video with audio..

and in the process suck down a bunch of wasted bandwidth. I hate it when a site auto-plays any video (or long audio), since i want to choose to not expend the bandwidth, but the choice is taken away from me.

https://www.facebook.com/settings?tab=videos

Auto-Play Videos >> "Off"

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#18

Thank god for Minitube [1] and youtube-dl [2] . youtube-dl can download videos from not only YouTube, but over 500 different services. [1] http://flavio.tordini.org/minitube [2] https://rg3.github.io/youtube-dl/

Install adblock, it blocks youtube video ads too

In particular, Adblock Edge. They claim not to whitelist. I doubt ad blocking is going to work for Youtube much longer, though. If they can detect when you're not actually watching, what's to stop them from just not letting you watch the video if you refuse to watch at least two seconds of the ad?

"Mohan said the goal is to make sure that advertisers’ video spots run for at least two seconds while covering at least 50 percent of screens -- the industry standard. "

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#19

Thank god for Minitube [1] and youtube-dl [2] . youtube-dl can download videos from not only YouTube, but over 500 different services. [1] http://flavio.tordini.org/minitube [2] https://rg3.github.io/youtube-dl/

Install adblock, it blocks youtube video ads too

Ghostery + NoScript does just fine. Apparently people don't know but, NoScript also blocks flash, silverlight, and html5 videos/storage. I didn't even know Youtube had Ads until I went to a friend's house.

Adblock is one of the worst plugins you can ever install if you still wish to use your browser without hogging resources.

Re: Google Unveils a Tool to Check If Users Are Looking at Video Ads

#20
I actually think this is a good thing. I expect videos ads to disappear in the following year, assuming that Google tool works.

People would need to react much different that I suspect if the result isn't that less than 10% actually view videos ads. Even my four year old nephew knows how to skip a video ads. Either video ads need to be cheaper than dirt or I'm have to be way of the make the economy work.

With the exception of ads on search engines and a few highly targeted sites, I don't see ads (not just video) as a viable way of financing a service. It must be working for site like Youtube and Facebook of cause, I just don't know how, it's a complete mystery.

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