"What we need is another messaging app" said nobody, ever. It looks pretty, but this is yet another app in the long list of "Skype killers" or "Voice/video/text" messaging. It seems like it's the default goto for anyone that can't think of something more interesting these days.
Agreed. What we need is a protocol people can make clients for. With end to end encryption and PFS, of course.
"Yet another messaging protocol is what we need said nobody ever" will be the top comment.