Good move, but (too) late. The move is designed to attract iOS and Android Devs to .NET. But let's see: As an iOS developer, I've invested years in learning Objective-C and Cocoa, UIKit, etc. Now I'm starting with Swift. I'm sure a lot of iOS devs feel this way. Besides, if I can't use it from OSX, then I'm out. Why should I forget everything and learn C#/.NET ? If I want a write-once-run-everywhere thing, then I cou…
That leads to further evangelism at conferences, more talk about how C# is great and the platform is excellent, etc. I think they hope to persuade entire dev shops to switch over, rather than single devs, in a very long-term sort of way -- even if it's just a small percentage that change, the press is potentially worth it. MS has an image problem, and this would help mobilize their core to speak to more of the good parts.