Carry a beacon (or a bunch of them) with you into a shop and the store will recognize you the next time you enter. That's handy! It's like a cookie that you physically bring every time. ~ Or, in other words, no thanks.
Who is suggesting that users would carry beacons?
Let's Talk About Beacons
91–96 of 96 posts
Re: Let's Talk About Beacons
#92I don't know why everyone is talking about pushing ads in the first place, whenever BLE beacons come up. As if the visual clutter created by outdoor advertisement wasn't enough, now I'll get garbage on my phone? No, thanks. Really, No Thanks . As the article mentions, it's not obvious what value iBeacons provide compared to direct audio/visual information. For the same reason QR codes never took off. Ever since QR ca…
Post-men do it all the time.
>Maybe the problem is that iBeacons are a bit too passive/static. But even a full BLE device that can transmit a bit more complex information is still debatble in terms of value
You are missing the point, too. I guess, the value of iBeacon is in reception, not transmission, as is also said about RFID terminals, while it still may have some other use.
Re: Let's Talk About Beacons
#93Earlier quoted context omitted.
Is there a specific reason for the coin cell batteries? I would be much happier paying the same amount for something that looks like a AA battery and will last a few years.
I think it's size. Most beacon companies are doing what the phone companies are doing - slimming everything down.
Re: Let's Talk About Beacons
#94> * In fact, referring to these devices as just “Beacons” is a bit funny, considering no one was talking about Beacons before iBeacons existed.* Well...I recall unpaired advertising events in the Bluetooth 4.0 Low Energy Spec back in 2010 - way before Apple ever got involved.
Around 2003/2004 a local magazine called NAG ( http://www.nag.co.za/ ) had an opinion piece at the end in which the author theorized using beacons for an inverse purpose: attach Bluetooth fobs/beacons to your keys and then triangulate given how your phone scales the signal strength of the BT signal. IIRC it would have only worked with Nokias because no other brand implemented this Bluetooth power consumption optimiza…
Re: Let's Talk About Beacons
#95I don't know why everyone is talking about pushing ads in the first place, whenever BLE beacons come up. As if the visual clutter created by outdoor advertisement wasn't enough, now I'll get garbage on my phone? No, thanks. Really, No Thanks . As the article mentions, it's not obvious what value iBeacons provide compared to direct audio/visual information. For the same reason QR codes never took off. Ever since QR ca…
> I haven't seen a single person who'd voluntarily scan a code (or an NFC label for that matter) in the street, anywhere in the world Post-men do it all the time. >Maybe the problem is that iBeacons are a bit too passive/static. But even a full BLE device that can transmit a bit more complex information is still debatble in terms of value You are missing the point, too. I guess, the value of iBeacon is in reception,…
Re: Let's Talk About Beacons
#96Earlier quoted context omitted.
despite the hype BLE turns out to be a niche technology with poor capabilities and questionable benefits. While I agree that beacons are over-hyped, I think it's worth pointing out that BLE does other things that I think are more useful. Being able to talk to devices without having to perform the awkward pairing process, for example.
Pairing is an equivalent of connecting devices with a physical wire. When you stream music you want to know exactly where it goes, or e.g. which BT headset is connected to which phone in the room. Pairing can be combined with connecting in a lot of situations though, and I believe the Bluetooth standard, as well as implementations are moving towards simplification. For example, I'd rather have a list of BT audio spea…
I agree that general Bluetooth usability could be improved - having to switch to an OS-provided, generic "add device" wizard before being able to use any Bluetooth device is just UX murder.