Earlier quoted context omitted.
Who's assuming something nefarious is happening? I find it odd how quickly Apple defenders jump to "let's not assume they're evil" in these cases, when no speculation on motivation is presented. I personally don't care about motivation. I'm not even sure that a large company like Apple can meaningfully have motivations the way that we as individual humans think of them. All that matters is what they do.
It's obvious from the title that we're supposed to see this as a privacy violation, otherwise it wouldn't be news (or the headline would be about the functionality).
However, that doesn't mean it's nefarious. I don't doubt that Apple, if it can have motivations at all, implemented this stuff with the best of intentions. But as I said, I don't care about that, I just care about what they do.