"We're designed to help improve your'e company's performance in the critical area of XYZ."
- your'e
- company's
If it is worth millions of dollars do a spellcheck.
This email may be worth millions of dollars in sales
11–20 of 76 posts
Re: This email may be worth millions of dollars in sales
#12Seem like pretty vanilla sales tactics to me. Even if choosing the more expensive company was the better investment, this is just rationalisation.
Some really good tips (I thought) for selling at a higher price than your competition: http://everyonenegotiates.com/selling-high-price.php
Re: This email may be worth millions of dollars in sales
#13Terrible grammar aside, I don't get it. Perhaps due to the lack of context and purposeful obfuscation for the blog post.
If you've already evaluated both offerings and found Acme's to be significantly better independently then this sort of works as a justification for the higher price, but I don't see the part where it shows it is any better than FooCorp's thing. Yeah, sure, a bad transaction will cost you money... how do I know FooCorp's thing is more or less likely to generate a bad transaction?
Out of context it reads like "if brand X fails you'll be in deep shit, and we're not brand X, so buy our thing which costs more than brand X's thing".
Who says brand X fails more often than brand Y? Maybe it does, maybe it doesn't, but the logic train bumped off the rails a bit in the middle for me.
Re: This email may be worth millions of dollars in sales
#14I do this all the time, and it always works. Just today someone asked for a discount, and I wrote a similar email to this one, explaining why we don't give discounts, our products are great value, etc. I did offer them an extra 1 month trial for free, as they were just starting a new business, and they were very happy with that and will probably become a long-term customer.
I think people are just programmed to ask for discounts. However unless there is another product which gives them all the features they want for a lower price, they will almost certainly buy your product even if you don't give them a discount (as long as you're nice about it). The only time I would give a discount is if the person genuinely can't afford it, but that very rarely happens (as my prices are pretty reasonable).
Re: This email may be worth millions of dollars in sales
#15"We're designed to help improve your'e company's performance in the critical area of XYZ." - your'e - company's If it is worth millions of dollars do a spellcheck.
You're right that taking the time to proofread and grammar/spell check is good, but in this particular case the performance is that of your company. Thus, "company's" is correct. :-)
The other is probably a typo, which might lend authenticity to it having been actually typed out by the CEO, rather than pasted from an archive.
Re: This email may be worth millions of dollars in sales
#16I love it, pure business speak ans number from the hat, zero technical details. Use it when the buyer is boss of the buyer.
When the user pays, send screen caps and detailed explanations.
Re: This email may be worth millions of dollars in sales
#17"We're designed to help improve your'e company's performance in the critical area of XYZ." - your'e - company's If it is worth millions of dollars do a spellcheck.
You're right that taking the time to proofread and grammar/spell check is good, but in this particular case the performance is that of your company. Thus, "company's" is correct. :-) The other is probably a typo, which might lend authenticity to it having been actually typed out by the CEO, rather than pasted from an archive.
Authenticity. That's a great point. It could still be faked authenticity, of course :-)
Re: This email may be worth millions of dollars in sales
#18Earlier quoted context omitted.
Would have loved to give the name, but the founder asked not to be named. Sorry about that. It was his email, so I deferred to his judgement.
Thank you for respecting their choice, though I'm concerned they've done themselves a disservice somewhat by missing out on free publicity, especially for something as glowing as this. If the author of that email reads this I do hope you claim ownership so that I can reward your company with my patronage.
Maybe Acme is afraid of exploding into too much volume, and not being able to provide that aforementioned exceptional customer service.
Maybe they just choose to be humble and let their actions do the talking!
Either way, this to me is speaking volumes to the type of company this is, but I do share your desire to know what the name of the company is.
Re: This email may be worth millions of dollars in sales
#19"We're designed to help improve your'e company's performance in the critical area of XYZ." - your'e - company's If it is worth millions of dollars do a spellcheck.
You're right that taking the time to proofread and grammar/spell check is good, but in this particular case the performance is that of your company. Thus, "company's" is correct. :-) The other is probably a typo, which might lend authenticity to it having been actually typed out by the CEO, rather than pasted from an archive.
I've heard that misspellings can actually improve the response rate. I'd believe that - felt more personal to me.
Re: This email may be worth millions of dollars in sales
#20I do this all the time, and it always works. Just today someone asked for a discount, and I wrote a similar email to this one, explaining why we don't give discounts, our products are great value, etc. I did offer them an extra 1 month trial for free, as they were just starting a new business, and they were very happy with that and will probably become a long-term customer. I think people are just programmed to ask f…
I would like to swap "people" in your sentence for "americans". It's a cultural thing, not a human thing.