This email may be worth millions of dollars in sales
josephwalla.com
This email may be worth millions of dollars in sales
1–10 of 76 posts
Re: This email may be worth millions of dollars in sales
#2Lots of companies pay a premium for receiving the 'best'.
He should put whatever in his email in his normal pitch(website, or whatever), instead of trying to compete against the bottom dwellers of the world
Re: This email may be worth millions of dollars in sales
#3This blog post may have been worth millions of dollars in sales for Acme if we knew the actual context.
Acme has chosen to provide a better value prop. They use this to justify their additional cost 100 times a day. The CEO noted that the value prop was subjective (does your company value XYZ?), and simply justified the gap. It's not magic, its logic.
Re: This email may be worth millions of dollars in sales
#4Lots of companies pay a premium for receiving the 'best'. He should put whatever in his email in his normal pitch(website, or whatever), instead of trying to compete against the bottom dwellers of the world
I suppose if the marketing was 100% effective they wouldn't have to answer pre-customer e-mails like this. That said, its always good PR to have the CEO go out and "bump" a typical customer scenario who is almost to the purchase choice.
Re: This email may be worth millions of dollars in sales
#5This blog post may have been worth millions of dollars in sales for Acme if we knew the actual context. Acme has chosen to provide a better value prop. They use this to justify their additional cost 100 times a day. The CEO noted that the value prop was subjective (does your company value XYZ?), and simply justified the gap. It's not magic, its logic.
Would have loved to give the name, but the founder asked not to be named. Sorry about that. It was his email, so I deferred to his judgement.
Re: This email may be worth millions of dollars in sales
#6One day Pablo Picasso was sketching on a park bench. A woman recognized him as the famous artist, and asked him for a portrait sketch. Picasso flipped to a blank page, looked at the woman for a moment, and with a few strokes of the pencil drew her abstract portrait.
The woman looks at the drawing and is ecstatic. As she reaches for it, she asks how much it will cost her. "Five thousand," he says. "Five thousand?! But that drawing took you less than a minute!" Picasso replies, "No, madame, it took a lifetime."
* * *
The point being: The email is worth nothing; the value is in the person writing the email, and their knowing what to say.
Re: This email may be worth millions of dollars in sales
#7This blog post may have been worth millions of dollars in sales for Acme if we knew the actual context. Acme has chosen to provide a better value prop. They use this to justify their additional cost 100 times a day. The CEO noted that the value prop was subjective (does your company value XYZ?), and simply justified the gap. It's not magic, its logic.
Would have loved to give the name, but the founder asked not to be named. Sorry about that. It was his email, so I deferred to his judgement.
Thank you for respecting their choice, though I'm concerned they've done themselves a disservice somewhat by missing out on free publicity, especially for something as glowing as this.
If the author of that email reads this I do hope you claim ownership so that I can reward your company with my patronage.
Re: This email may be worth millions of dollars in sales
#8The cognitive dissonance here is striking, "the difference in price is peanuts" vs. "I won't lower my price."
How exactly did you find this compelling again?
Re: This email may be worth millions of dollars in sales
#9The cognitive dissonance here is striking, "the difference in price is peanuts" vs. "I won't lower my price." How exactly did you find this compelling again?
"Peanuts" in terms of value to the customer, but not in terms of value to the service provider. There's more than one perspective here.
Re: This email may be worth millions of dollars in sales
#10The cognitive dissonance here is striking, "the difference in price is peanuts" vs. "I won't lower my price." How exactly did you find this compelling again?
It's all about scale. Think of it this way -- if you were torn between buying two houses that are approximately the same price, and the owner of one home announced that they were taking the kitchen stove with them, would that make you choose the other home?
Most people would say no, because the $500 stove is a really marginal add-on in relation to a home. But at the same time, if you went to Home Depot, bought a new $500 stove, and found out that the free delivery doesn't apply to stoves, you'd be livid over the extra $60 fee.