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Google Launches Cloud Platform for Startups

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Re: Google Launches Cloud Platform for Startups

#131

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I really enjoy the dissonance between startup mythology (bold innovators who play by nobody's rules) and the very conservative reality, as expressed in eligibility criteria like this. Think different, in one of the approved ways. Why this part of our industry is exempt from disruption, while everything else is fair game, is a source of constant wonder to me.

This is just Google's form of semi-automatic due diligence. Instead of them having to carefully vet each startup, determine that they're actually getting work done and are a real company and have at least some tiny bit of potential, they'll just defer to the accelerators and incubators to decide on that. Remember they're giving away $100,000 of credit for free, so they have to make sure it's not being squandered. I a…

OK how about they give away $95k of credit and spend the $5k difference on due diligence? Now obviously to some extent I'm being facetious as of course the economics don't work exactly like this, but Microsoft's BizSpark offers Azure credits and has managed to be free for years without abuse being a significant issue.

It seems likely that if Google made available an offering of, say, $100/mo with strings similar to BizSpark attached that it'd still be attractive to at least a few startups.

Re: Google Launches Cloud Platform for Startups

#132

> This offer is available to startups that meet the following criteria: > - In an approved Accelerator, Incubator or VC fund Why is this a thing? Not everyone wants to build their startup through venture capital, or an accelerator. This just reinforces the existing "permission-based" startup ecosystem.

My partner and I feel this way, but we often feel entirely alone in the opinion. It's refreshing to see it written here, knowing that there are others of this mindset.

Re: Google Launches Cloud Platform for Startups

#133
post #116

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The fact that they can make this an eligibility criterion speaks to the fact that they're giving you something you'd otherwise pay $100,000 for. If this deal is somehow keeping startups outside the gate then said startups must really have been screwed 3 hours ago when this deal didn't even exist.

Most startups need all the help they can get. Google has decided to provide help only to those who have sold their souls away. Seems rather evil to me.

Going through an accelerator mean you've "sold your soul"? That is a bit of a jump.

Re: Google Launches Cloud Platform for Startups

#134

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I don't dispute anything you say. But the fact that they can make this an eligibility criterion speaks to the conformism in startup culture, and the gatekeeping role of a very small establishment.

The fact that they can make this an eligibility criterion speaks to the fact that they're giving you something you'd otherwise pay $100,000 for. If this deal is somehow keeping startups outside the gate then said startups must really have been screwed 3 hours ago when this deal didn't even exist.

This deal makes things worse for non accelerated/VC'd startups because now they're competing with companies who not only have funding but also have $100K in free hosting.

Re: Google Launches Cloud Platform for Startups

#135

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It's effectively a subsidy to accelerators: $100K of risk capital being matched by $100K of hosting, doubling the initial runway for a startup which needs that level of capacity.

Though that $100k balance expires in a single year. If your server bills are $100k for a first year start-up company, you are doing something VERY VERY wrong.

Or very, very right.

Re: Google Launches Cloud Platform for Startups

#136

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It's moving the other way that will get you. And that will likely wipe out any savings and then some.

Moving to GCP takes a bit of an idealogical shift, but moving off Google is pretty simple if you use AppScale. That might be the best option for these startups; take advantages of the free services from Google and move away after a year if you need to.

AppScale is an alternative implementation of AppEngine, but AppEngine isn't the whole of Google Cloud Platform.

Re: Google Launches Cloud Platform for Startups

#137
post #125

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> Why is this a thing? Because this isn't free for Google, so they are expending resources building relationships with the customers they think are most likely to provide more business in the future; so they aren't giving to any small business, they are giving it to businesses that have been vetted by groups they trust and are receiving capital with some kind of plan for expansion that would grow the startup's busine…

It's up to $100K credit, not all startups may use all of their credits. And this is not the cost to Google. But nitpicking aside, why not have two tiers, one $100k for approved startups, and another with, say, $10k credit and with some support. Google championed the idea that the road to classification success is a (relatively) simple algorithm paired with a lot of data. This way they could get hundreds, if not thous…

If you don't have at least some approval process then people will just take advantage of your free credits by running minecraft servers or mining dogecoins.

Re: Google Launches Cloud Platform for Startups

#138

Earlier quoted context omitted.

It's effectively a subsidy to accelerators: $100K of risk capital being matched by $100K of hosting, doubling the initial runway for a startup which needs that level of capacity.

Though that $100k balance expires in a single year. If your server bills are $100k for a first year start-up company, you are doing something VERY VERY wrong.

If revenue is 10X your server bills or is growing much faster than server costs, then you're exactly the customer Google wants for their cloud services.

Re: Google Launches Cloud Platform for Startups

#139

Offering a very large freebie to a relatively very small no. of "qualifying" start-ups all of whom already have a degree of mentoring and investment sends an interesting message about Google's world-view and objectives. If they'd offered a small freebie to a large number of much more liberally defined start-ups, I would have been much more impressed. This has no relevance at all to my own modest start-up, but feels l…

The did offer Google Apps for Business for free for years to anybody who called themselves a business.

You can still use almost all of their services for your business (Drive, Apps, Gmail) for free. They'll even give you a free phone number and voicemail box.

I'd call all of that more than a small freebie.

Re: Google Launches Cloud Platform for Startups

#140

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Help me see the lock-in: you run Docker containers on managed VM's, and if you want to move them somewhere else, well, you do. ?

Provisioning, scaling, storage.

kubernetes, python, riak. certainly myriad options at each of those tiers which are OSS, easily deployable on cloud/on-premise, and well understood. If those things are a challenge for your org, I'd recommend that a Cloud provider might be the way to go!
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