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Traction Book – A Startup Guide to Getting Customers

tractionbook.com

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Re: Traction Book – A Startup Guide to Getting Customers

#33

Mid way through the book. Very good read. I wish we had it a couple years back. But its never too late. As someone said definitely a good way to get marketing mindset. I would read it along with Lean Startup and go in with the right tools.

Am reading Running Lean, Traction, and following growthhackers.com - heady mix :)

Re: Traction Book – A Startup Guide to Getting Customers

#37
post #2

Co-author here. I actually started exploring this book topic in late 2009 through an initial series of open-ended interviews that involved a lot of people from HN and were discussed on HN quite extensively (when it was much more startup focused). Here is that set: https://www.youtube.com/channel/UC6r4nAnkQO3VpddRSVwUVDg (e.g. patio11 https://www.youtube.com/watch?v=wuzNs-LhC_8 , Alexis https://www.youtube.com/watch?v…

Just bought a copy, and am looking forward to reading it! Where I work is looking at spinning off a piece of software as a "startup" of types, and this will be a great help. Thanks!

Re: Traction Book – A Startup Guide to Getting Customers

#38
Any idea when we'll see the hardcover copy available direct from Amazon UK?

For non-linear books such as this I often prefer a physical copy as I can very easily flick back and forth between sections.

I could buy the hardcover copy from amazon.com for an additional £7.55 shipping cost but would prefer to purchase from amazon.co.uk and pay less (or nothing) for shipping.

Re: Traction Book – A Startup Guide to Getting Customers

#39

Mid way through the book. Very good read. I wish we had it a couple years back. But its never too late. As someone said definitely a good way to get marketing mindset. I would read it along with Lean Startup and go in with the right tools.

Lean Startup struck me as very much in the Business Book mold. The concept is a good one and he spells it out well, but there's really very little there that's of much practical use if you've mostly already bought into the concept.

Re: Traction Book – A Startup Guide to Getting Customers

#40

I've thoroughly enjoyed and learned from every bit of Traction Book thus far, highly recommend to anyone who is considering purchasing. I originally posted this on the GH AMA but my account was pending moderation and I got skipped... so.. while you're both here: Do you have any recommendations on using the traction channels to solve the chicken and the egg problem? Or any other specific reading towards solving the C&…

Call tracking works very well for tracking conversions in offline channels.

Other than that I'd imagine custom landing pages for the different offline channels.

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