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Traction Book – A Startup Guide to Getting Customers

tractionbook.com

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Re: Traction Book – A Startup Guide to Getting Customers

#22

Earlier quoted context omitted.

Any plans for an EPUB version? I have a Kobo ...

EPUB should be out in 2-3 weeks. Feel free to email me - justin@justinmares.com - and I can send you a PDF.

Awesome! I wish more books were published as epub!

Re: Traction Book – A Startup Guide to Getting Customers

#23

Book is part of Kindle Lending Library, so if you have prime and kindle, you can get it for free (borrow).

Argh, how do you tell? I just paid $9.99 for the Kindle version and I have Prime.

EDIT: I see Lending: Enabled under Product Details.

Re: Traction Book – A Startup Guide to Getting Customers

#26
I've thoroughly enjoyed and learned from every bit of Traction Book thus far, highly recommend to anyone who is considering purchasing.

I originally posted this on the GH AMA but my account was pending moderation and I got skipped... so.. while you're both here:

Do you have any recommendations on using the traction channels to solve the chicken and the egg problem? Or any other specific reading towards solving the C&E problem?

Do you have any methods for tracking conversions in offline channels or is it basically just talking to your customers and asking how they heard about you?

Re: Traction Book – A Startup Guide to Getting Customers

#27
post #2

Co-author here. I actually started exploring this book topic in late 2009 through an initial series of open-ended interviews that involved a lot of people from HN and were discussed on HN quite extensively (when it was much more startup focused). Here is that set: https://www.youtube.com/channel/UC6r4nAnkQO3VpddRSVwUVDg (e.g. patio11 https://www.youtube.com/watch?v=wuzNs-LhC_8 , Alexis https://www.youtube.com/watch?v…

Any plans for an EPUB version? I have a Kobo ...

Calibre converts mobi to epub for nothing. http://calibre-ebook.com/ Disclaimer: I love calibre :)

Re: Traction Book – A Startup Guide to Getting Customers

#30

I've thoroughly enjoyed and learned from every bit of Traction Book thus far, highly recommend to anyone who is considering purchasing. I originally posted this on the GH AMA but my account was pending moderation and I got skipped... so.. while you're both here: Do you have any recommendations on using the traction channels to solve the chicken and the egg problem? Or any other specific reading towards solving the C&…

In the book we talk more about offline channel tracking, but basically you can tie them to online activity (e.g. discount codes, unique URLs, etc.) or via the "how did you hear about us?" questions.

For beating chicken and egg problem, generally you want to figure out which side is more difficult to get (demand or supply side) and then think about what traction channels work to acquire people on that side of the C&E problem. Happy to chat more over email if you'd like specific help.

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