> It's wrong to do others work for them and let them represent it as their own
This is an intricate topic. On what grounds do you claim this to be wrong? What is the alternative and why is it so much better?
> It lets them receive qualifications that they didn't earn and others who want those qualifications in competition with them, do not receive them.
You are mistaken here. From what I read in the article it seems these admissions essays have little to do with actually picking out the people most qualified for the positions, but rather the people that can hit the reviewers' emotions the hardest.
This is an inadequate system to begin with. Any fault should be placed on the people in charge of the system rather than the individuals trying to wiggle their way through it.
Frakly, I'm disgusted by how our society treats people sometimes.. "You have to be timid yet idealistic, ambitious yet giving, and reserved yet honest" What is this crap? Why can't we let people be what they are? How is this any better than discrimating based on physical properties?
Why should anyone care about anything more than aplicants being honest, faithful/conscientious and qualified?!
> It might just be a mundane 10 hour essay, but that person may not have had the time management skills, writing skills, or will to do it and therefore should not have received the marks that he did
All qualifications required for the titles earned will (or at least should) be taught to the students during the course of their studies. If they lack the time management skills necessary for the degree, the evaluation of their abilities during the course of the studies should make sure they eventually fail. If the students find ways to offset their limitations, then I fail to see any issue. Don't we all have limitations that we eventually need to find ways around?
If they don't find ways around their limitations, and the system still awards them a degree, the blame still lies on the system.
Humans are fallible individuals, and only so much can be done about that. It is processes that should be engineered to perfection, in order to guide the people within them towards making the right choices. Not the other way round.