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Google Web Fundamentals: Monetization

developers.google.com

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Re: Google Web Fundamentals: Monetization

#51

Post by kinlan »

Artistry121 wrote: post #48
nilved wrote: post #47

I'm very disappointed that monetization is, in Google's perspective, a fundamental part of the web. Don't be evil never existed.

Monetization has nothing to do with good or evil. Being part of the web has costs and this is a discussion of a way to cover or create more value than those costs. It may be sad that advertising is the main means of monetization, but I still find google's ads to sometimes be helpful and rarely be annoying.

Just as an aside, we will be discussing many other monetization topics over the next few months. It's just that Ads was an easy one to start with.

Re: Google Web Fundamentals: Monetization

#52

Post by toddynho »

callmeed wrote: post #28
smaddock wrote: post #25

I have a landing page for an application I've made which users then click through to navigate to other websites. This single page gets around 1-2 million views a month and I'd like to place an ad on the page if possible. However, Google AdSense denied me being that the page doesn't actually have enough content for them to automatically determine relevant ads. What other options do I have to get an ad placed onto the…

https://buysellads.com/

Thanks for recommending BSA!

Re: Google Web Fundamentals: Monetization

#53

Post by grecy »

smaddock wrote: post #25

I have a landing page for an application I've made which users then click through to navigate to other websites. This single page gets around 1-2 million views a month and I'd like to place an ad on the page if possible. However, Google AdSense denied me being that the page doesn't actually have enough content for them to automatically determine relevant ads. What other options do I have to get an ad placed onto the…

What about amazon affiliate links for very specific products targeted at items those people hitting that page would be interested in?

Re: Google Web Fundamentals: Monetization

#54

Post by domydeal »

I run a small accelerator in Florida and we have two businesses that were primarily monetized with AdSense. The businesses have been growing nicely and as of this month were on a $3.6MM annual run rate. We were constantly working with the AdSense Partner Acceleration team and had even been invited out to Google HQ for their Think Publishing event last spring.

As of last week both the Acceleration Team and Google AdSense Support stated the account was in good standing and ad unit implementation and site content was approved.

Yesterday morning we received automated emails stating "account has been closed for invalid activity" and that all unpaid payments will be withheld. When we emailed the individuals of the acceleration team we had been working they said it was out of their hands.

This is a serious blow to the businesses. After spending over a year optimizing the properties and user acquisition the businesses now need to completely pivot and find a new source of revenue. In addition it is a blow to cash-flow as they have spent substantial time and money acquiring new users based on AdSense earnings.

While AdSense does provide excellent yields for site and app owners, the downside is they can effectively put you out of business with no explanation.

I am shocked at the poor level of service and lack of overall service the AdSense team and Google has provided.

We're excited to see how the teams pivot, grow and evolve from here.

Re: Google Web Fundamentals: Monetization

#55

Post by lauradhamilton »

dpweb wrote: post #24
idlewords wrote: post #13

I would be loath to take advice from Google about how to monetize a small website. Not just because of the conflict of interest (of course they want people to run ads), but because it's not their area of expertise.

I'd think Google knows more than any organization in the world how to best monetize a website. In fact uniquely positioned as the only company to know. Look at all the data they have access to. A lot of these people run g analytics too not just adsense. They give up their website data to g for free. If any organization has the hard data on what's effective and not, they do. Now, take their advice? That's a different…

Eh, other than Adwords Google hasn't been able to monetize their web properties.

Re: Google Web Fundamentals: Monetization

#56

Post by ashishk »

domydeal wrote: post #54

I run a small accelerator in Florida and we have two businesses that were primarily monetized with AdSense. The businesses have been growing nicely and as of this month were on a $3.6MM annual run rate. We were constantly working with the AdSense Partner Acceleration team and had even been invited out to Google HQ for their Think Publishing event last spring. As of last week both the Acceleration Team and Google AdSe…

Sorry to hear this. What were the properties? What was the full reason for the closure?

Re: Google Web Fundamentals: Monetization

#57

Post by nilved »

Artistry121 wrote: post #48
nilved wrote: post #47

I'm very disappointed that monetization is, in Google's perspective, a fundamental part of the web. Don't be evil never existed.

Monetization has nothing to do with good or evil. Being part of the web has costs and this is a discussion of a way to cover or create more value than those costs. It may be sad that advertising is the main means of monetization, but I still find google's ads to sometimes be helpful and rarely be annoying.

No, monetization is, like the rest of capitalism, intrinsically evil. As a counterpoint there are plenty (actually, significantly beyond the bounds of "plenty") of websites and tech companies that operate entirely without revenue. I think you'd find, in fact, that these collectives are the ones with real creativity and humanitarian interest. When you're beholden to investors, users become second-class citizens. Showing them advertisements or having board meetings to talk about how best to exploit them is very far from ethical.

Re: Google Web Fundamentals: Monetization

#58

Post by Breakbeat_dj »

silverbax88 wrote: post #11
kinlan wrote: post #9

Earlier quoted context omitted.

Urgh, that is a url encoding error on our site. I have raised a bug ( https://github.com/google/WebFundamentals/issues/664 ). With regards to the study, that data was ascertained by working with direct user studies and taking feedback from them, I think we can certainly make this a lot clearer in the those set of documents. re:sparse. Yes it is as we are still building this section out and fleshing out the guidance m…

I look for two basic things: 1. Where did people come from and how did I convert them? 2. What is my conversion/impression/sales, etc. for the month/quarter and how does that compare to previous month/quarter or a specific date? So, what I mean is if I have an event coming up and I am marketing to that event - I have email lists, twitter accounts, FaceBoook, a popular blog, co-op email partners, and I buy ads on mult…

Financial stability from a legitimate high paying career. Where can I use my current covert knowledge and learn the inner workings of this choose your own adventure online saga. I am considering going the robin Williams route..am ibthe only one who realizes I am going crazy???? Am I really a government employee??? Why doesn't anyone at least pay me enough to live comfortably and pay all my bills on time.....why am I denied a living wage.....why can't I even make enough to pay cathy and Greg baclnforball they have done for me?

Re: Google Web Fundamentals: Monetization

#59

Post by domydeal »

ashishk wrote: post #56
domydeal wrote: post #54

I run a small accelerator in Florida and we have two businesses that were primarily monetized with AdSense. The businesses have been growing nicely and as of this month were on a $3.6MM annual run rate. We were constantly working with the AdSense Partner Acceleration team and had even been invited out to Google HQ for their Think Publishing event last spring. As of last week both the Acceleration Team and Google AdSe…

Sorry to hear this. What were the properties? What was the full reason for the closure?

They didn't give any reason for closure. Simply "invalid activity". The site is PrizeGrab.com

Re: Google Web Fundamentals: Monetization

#60

Post by ashishk »

domydeal wrote: post #59
ashishk wrote: post #56

Earlier quoted context omitted.

Sorry to hear this. What were the properties? What was the full reason for the closure?

They didn't give any reason for closure. Simply "invalid activity". The site is PrizeGrab.com

Interesting. Did you eventually get the account re-instated? Seems odd they'd close it without a warning. Did they disable the sites or the entire account?
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